If you’re using marketing automation software, you’re keenly aware of the benefits at your fingertips. But are you using a true multi-channel approach to your campaigns? Email, landing pages, re-targeted ads and mobile-friendly components are all well and good, but if you’re not incorporating automated direct mail into your marketing mix you’re missing a significant engagement opportunity with your audience.
Our CEO, Andrew Field (@asfield), recently posted a guest blog on the Marketo website about true multi-channel marketing. Pop on over and read for yourself why direct mail warrants a place in every modern marketing mix.