We absolutely loved this article by Amy Guarino, VP of Global Channel Sales at Marketo, on the power of combining print with your digital initiatives. Not only does she make lots of great points, but she delivers some real actionables about how you can get creative with integrated print.
Amy illustrates that print is a thriving, evolving industry that smart marketers are aligning with their automated digital efforts. And it’s not going anywhere.
“As the world shifts to become more and more digital, print is often reported to be dead. But, what you may not know is that business printing is a $640 billion industry and according to Print Is Big; it’s growing at a rate of 6.8% annually worldwide. That’s billion with a “b”—and it’s huge.”
Get the rest here.