Recent Articles

How PFL Helps Boost Event Marketing

Filed in Event Marketing on September 13, 2018 by
How PFL Helps Boost Event Marketing

Planning a company’s hosted event is difficult enough without the added worry of whether anyone will bother to show up. Yet the challenge of driving attendance with event marketing is one that all planners struggle with. When Maurina Venturelli, Director of Demand Generation for Sumo Logic, was faced with marketing a hosted event held in […]

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Why B2B Storytelling Matters More Than Ever

Filed in Marketing Ideas on September 11, 2018 by
Why B2B Storytelling Matters More Than Ever

Storytelling has become integral to content marketing over the last decade, especially for B2C organizations. But as B2B marketing becomes increasingly personalized and focused on close relationships with buyers, marketing teams are working to define exactly what “storytelling” looks like from company to company. Because there’s no single vehicle for storytelling, only tools that can […]

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Cold Calling Tips: Don’t Do It!

Filed in Sales Enablement on September 9, 2018 by
Cold Calling Tips: Don’t Do It!

Sales teams go through the ringer. They deal with stress that may not always be apparent to their colleagues, such as struggling with cold calling. Not only can it be hard to make a pitch to a stranger over the phone, but the rep is aware that the other person is very busy and resents […]

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Copywriting Tips for Direct Mail: How to Write a Personalized Note That Converts

Filed in Content Marketing, Sales Enablement on August 21, 2018 by
Copywriting Tips for Direct Mail: How to Write a Personalized Note That Converts

Tell us if this sounds familiar: after a promising sales meeting at your prospect’s favorite coffeehouse, you shake hands and part ways. You follow up with an email, and maybe you send along a few marketing materials that your lead requested during the meeting. You don’t hear back, so you follow up with a call […]

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The Customer Comes First: Big Sky: Big Ideas 2018

Filed in Big Sky: Big Ideas on August 15, 2018 by
The Customer Comes First: Big Sky: Big Ideas 2018

As a company, it’s in our DNA to help our customers be more successful. That’s why we fully dedicated the third annual Big Sky: Big Ideas conference to just that: customer experience. “The first time, we talked about the world, the second time, the economy and this time it’s about the customer,” said Salesforce Strategic […]

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Direct Mail Ideas: Healthcare

Filed in Marketing Ideas on August 14, 2018 by
Direct Mail Ideas: Healthcare

Marketers in the health and life sciences fields sometimes fall into the trap of thinking that since their industry is so heavily regulated, their marketing also needs to be vanilla and toe the line. Just because you have stricter marketing guidelines than other industries, does NOT mean your marketing campaigns have to be boring. In […]

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A Marketer’s Guide to the Neuroscience of Multichannel Marketing

Filed in Marketing Science on August 6, 2018 by
A Marketer’s Guide to the Neuroscience of Multichannel Marketing

Pop Quiz: What is the single most effective platform marketers can leverage for advertising in 2018? If you said “Trick question,” you’re correct. Today, prospects don’t just find information through a single channel like email, Facebook, or ad retargeting. Often, when someone decides to buy, it’s because they’ve become familiarized with the brand through a […]

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How To Create Effective Multi-Channel Nurture Programs

Filed in Multichannel Marketing on July 30, 2018 by
How To Create Effective Multi-Channel Nurture Programs

If you’re only using automated email campaigns to nurture your B2B customers, you may have a serious case of tunnel vision. Our expectations have changed. Thanks to Netflix, Pandora and other streaming services, along with the rise of ad blockers and more advances spam filters, we no longer expect digital marketing. We can resist it, […]

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