Recent Articles

4 Ideas for Better Customer Loyalty Marketing

Filed in Marketing Ideas on May 18, 2018 by
4 Ideas for Better Customer Loyalty Marketing

Customer loyalty programs are a relatively easy way to drive revenue numbers for businesses of any size. Existing customers are 60-70% more likely to buy your products vs. selling to a new prospect, which is only 5-20%. (The Gartner Group) Reducing churn from 10% to 5% can raise profitability by 50%. Word of mouth marketing […]

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Escape the Dumpster Fire: Attribution Models for Direct Mail

Filed in Featured Posts, Marketing Ideas on May 10, 2018 by
Escape the Dumpster Fire: Attribution Models for Direct Mail

What is Marketing Attribution? Why should you care? And how do the savviest marketers measure attribution? If any of those questions have been bouncing around in your mind, you’ve come to the right place. Attribution is simply the science of measuring how much revenue your marketing efforts have generated. Did the television ad spot work? […]

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Tactile Marketing Ideas

Filed in Marketing Ideas on March 19, 2018 by
Tactile Marketing Ideas

Marketers have been rattled by two huge changes that are the equivalent of an extinction event for old-school digital marketing. First, the number of digital messages we all receive every day has reached critical mass. 3,500 messages a day! From email blasts to banner ads to YouTube pre-roll ads – we’re bombarded by digital marketing. So […]

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Top 5 FinServ Marketing Trends for 2018

Filed in Marketing Ideas on February 20, 2018 by
Top 5 FinServ Marketing Trends for 2018

Recently, Amazon announced they are dipping a single toe into the US healthcare market, not even a public offering, just healthcare management for their employees. Two hours later, the industry’s leaders saw $30 billion in market value evaporate. The financial services market is facing a similar assault by innovative FinTech companies who have adopted the […]

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Guide to Increasing Sales Pipeline

Filed in Sales Enablement on January 31, 2018 by
Guide to Increasing Sales Pipeline

B2Bs sales cycles tend to be long and complex. Purchase decisions don’t come quickly. Think of it as a B2B dating (selling) and mating (sold!) game. It takes a complex, perfectly timed mix of messages, calls, preparation, patience, meetings and presentations to take a pitch all the way past the sold finish line. That mix […]

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How To Revive Stalled Deals

Filed in Sales Enablement on January 24, 2018 by
How To Revive Stalled Deals

Surviving in SaaS sales means dealing with stalled deals. There are probably more stalled deals in your CRM than dead ones. When deals stall out, our emotions threaten to take over and we only think of ourselves. We want action. We want a close: the finish line is right there. But hammering prospects for action is […]

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5 Strategies for Building a Winning Sales Development Team

Filed in Sales Enablement on January 13, 2018 by
5 Strategies for Building a Winning Sales Development Team

You need to keep your pipeline full, but it needs to be full of quality leads. No matter how big, or small, you are there is no getting around: garbage in, garbage out. The lead driving engine today is a quality, all-star team of Sales Development Representatives. So how do you build that rock star […]

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2018 Multichannel Marketing Report: Orchestration for the Win

Filed in Marketing Automation on January 8, 2018 by
2018 Multichannel Marketing Report: Orchestration for the Win

We teamed up with Heinz Marketing in August to conduct a study amongst B2B marketers. Why? To bring ourselves– and you– closer to the special sauce in your marketing mix. We dug deep, looking for correlations between marketing channel mixes, diversity and effectiveness to figure out what the real marketing game changer is today. In […]

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Feel the PFL Customer Experience

Filed in Customer Experience on November 16, 2017 by
Feel the PFL Customer Experience

What’s it like working with PFL? We’d prefer to let our customers tell you. By bringing direct mail, an old-school tactic, back in automated form, we’ve helped our clients use direct mail to drive their strategies and results. They have much to share, so watch on to learn how perfectly timed triggers and non-digital communication […]

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The Future of Customer Experience: Big Sky Big Ideas 2017

Filed in Big Sky: Big Ideas, Customer Experience on November 10, 2017 by
The Future of Customer Experience: Big Sky Big Ideas 2017

We love our customers. So much so, in fact, that we dedicated our 2017 Big Sky: Big Ideas summit to them and the experience we can deliver for them. We brought together local and national thought leaders to reimagine customer engagement and the future of business and technology. And we did it all from the wilds of […]

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