PFL

rss feed

PFL's Latest Posts

PFL and Clari Combine to Optimize the Sales Process Experience – Here’s How

Filed in Press Release, Tactile Marketing Automation on May 7, 2019 by
PFL and Clari Combine to Optimize the Sales Process Experience – Here’s How

Both PFL and Clari are leaders in streamlining and optimizing the sales experience from the prospect’s perspective. But when combined, they make a powerful team. Here’s how:

Continue Reading »

How to Create a Brand Management Strategy

Filed in Marketing Ideas on March 26, 2019 by
How to Create a Brand Management Strategy

What a “brand management strategy” means can differ depending on your business. Even Wikipedia’s description focuses predominantly on the ‘tangible elements of brand management’ such as ‘the product itself; its look, price, and packaging, etc.’ This definition is fine, except for one thing: your brand isn’t just your product, the colors you choose, or your […]

Continue Reading »

20 Best Sales Enablement Tools to Consider in 2019

Filed in Sales Enablement on March 21, 2019 by
20 Best Sales Enablement Tools to Consider in 2019

Perfect coordination between your marketing and sales teams would be a dream come true. While we’re on the subject of fantasy, why not also wish for a perfectly streamlined sales cycle and effortless lead qualification? Well, while we might not have a magic wand, these sales enablement apps  for desktop and mobile apps for sales […]

Continue Reading »

10 Things Every Marketing Director Should Know About Marketing Automation

Filed in Marketing Automation on March 19, 2019 by
10 Things Every Marketing Director Should Know About Marketing Automation

Marketing is an intensely competitive industry. And it seems like there is always a new feature, strategy, or channel that will make or break you. Email automation, direct mail automation, social media, ABM, CRM, AI – the list goes on and on. It’s no wonder that 42% of retail executives spend almost half of their […]

Continue Reading »

5 Signs Your Company Needs To Do Multi-Channel Marketing

Filed in Multichannel Marketing on March 12, 2019 by
5 Signs Your Company Needs To Do Multi-Channel Marketing

Isn’t digital and direct mail marketing enough? When siloed, these methods don’t often gain the right results. But with a cohesive multi-channel approach, your campaign could increase ROI, build pipeline, and ultimately realize new customers. Multi-channel marketing benefits your business by enabling you to reach your customer no matter where they are. With the right […]

Continue Reading »

PFL and Outreach Partner to Add Tactile Marketing to the Digital Mix to Improve Sales Performance

Filed in Press Release on March 11, 2019 by
PFL and Outreach Partner to Add Tactile Marketing to the Digital Mix to Improve Sales Performance

Sales reps can easily execute orchestrated marketing campaigns with personalized gifts and to better engage prospects & customers at scale — all within the Outreach interface Livingston, Montana  – March 11, 2019 – PFL, a leading MarTech company that is pioneering the ‘Tactile Marketing Automation’ category, today announced a strategic partnership with Outreach, a leading […]

Continue Reading »

Outreach and PFL Are Partnering Up! Here’s What to Expect for Your Sales Process

Filed in PFL News on March 11, 2019 by
Outreach and PFL Are Partnering Up! Here’s What to Expect for Your Sales Process

Thousands of sales teams use Outreach Galaxy every single day. Why? It’s among the most innovative and flexible sales platforms out there – and PFL is proud to join the ranks with our powerful marketing automation integrations. Today, we’re announcing a new strategic partnership to bring the modern versatility of Outreach Galaxy together with our […]

Continue Reading »

How to Use QR Codes for Direct Mail Marketing in 2019

Filed in Marketing Ideas on February 5, 2019 by
How to Use QR Codes for Direct Mail Marketing in 2019

Technology has brought tons of great advancements to marketing, and not just on the digital side. To wit: QR codes, an exciting print marketing tool that can help you combine your print and digital campaigns with one seamless step. QR codes aren’t new technology, but their use as a key feature in U.S. print marketing […]

Continue Reading »

6 Ways Financial Services Can Boost Their Digital Marketing

Filed in Financial Services Marketing on January 31, 2019 by
6 Ways Financial Services Can Boost Their Digital Marketing

It’s a digital world out there, and even old-school industries have to change their marketing strategies if they want to keep up. And in finance, where industry regulations have generally made it more difficult for businesses to branch out with their digital marketing strategies, it’s important to get creative. Seventy-one percent of financial service organizations […]

Continue Reading »

fav