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6 Ways Financial Services Marketers Can Boost Their Digital Marketing

Filed in Financial Services Marketing on December 18, 2018 by
6 Ways Financial Services Marketers Can Boost Their Digital Marketing

It’s a digital world out there, and even old-school industries have to change their marketing strategies if they want to keep up. And in finance, where industry regulations have generally made it more difficult for businesses to branch out with their digital marketing strategies, it’s important to get creative. Seventy-one percent of financial service organizations […]

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How PFL Uses Tactile Marketing Automation to Boost Event Marketing

Filed in Event Marketing on December 11, 2018 by
How PFL Uses Tactile Marketing Automation to Boost Event Marketing

Event Marketing is Critical for PFL Event marketing delivers the bulk of our most qualified leads. Tradeshows, co-marketing events, webinars and local events generate the leads we need to keep our marketing machine well-oiled. Event marketing is also expensive. Industry events, such as Dreamforce, can easily cost a marketing team a minimum of $50,000. Despite […]

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How PFL Uses Tactile Marketing Automation in Email Nurture Streams

Filed in Multichannel Marketing on December 6, 2018 by
How PFL Uses Tactile Marketing Automation in Email Nurture Streams

Want to add direct mail to your nurture stream but don’t know how? We pull the curtain back on our own nurture stream and show you how PFL – the leader in automated direct mail – adds tactile marketing to our own nurture streams. See the detailed case study right here.

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Breaking Down Direct Mail Marketing and Why It’s Relevant Again

Filed in Direct Mail Marketing on December 4, 2018 by
Breaking Down Direct Mail Marketing and Why It’s Relevant Again

Once advertising on the internet went from new-fangled to mainstream, most marketers shifted their focus toward new media channels like Facebook, Google Display ads, and content marketing to get the word out about their products and services. But direct mail is making a comeback. Let’s break down direct mail marketing and why it’s relevant again. […]

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Using Direct Mail Automation to Ease Your Transition to GDPR Compliance

Filed in GDPR on November 29, 2018 by
Using Direct Mail Automation to Ease Your Transition to GDPR Compliance

GDPR, which stands for General Data Protection Regulation (and heralded as “the most important change in data privacy regulation in 20 years”) was brought into effect across the EU in late spring 2018. Its goal is to standardize the way companies use consumer data, with strict regulations on how data is collected, stored, shared, and […]

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What Exactly Is a Marketing Portal? Breaking Down the Nitty Gritty

Filed in Marketing Portal on November 27, 2018 by
What Exactly Is a Marketing Portal? Breaking Down the Nitty Gritty

When you think of a portal, you probably think of a door or a gate. A marketing portal is just that – a doorway used to enter an internal storefront. It can serve as a central content hub for a variety of materials that sales and marketing can use to generate leads, convert leads into […]

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Sales Enablement in 2019: Looking to the Future

Filed in Sales Enablement on November 20, 2018 by
Sales Enablement in 2019: Looking to the Future

A new year is coming, and with it, new opportunities for embracing ways to sell smarter and sell better. And it starts with sales enablement. Sales enablement has “moved from the margins to the mainstream,” according to an executive summary report from CSO Insights. In 2013, fewer than 20% of companies worldwide were dedicating resources […]

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How to Use Lead Scoring and Segmentation to Make Direct Mail More Effective

Filed in Direct Mail Marketing on October 30, 2018 by
How to Use Lead Scoring and Segmentation to Make Direct Mail More Effective

Are you automating direct mail? Well, you should be. Lead scoring saves $$$ with direct mail. Here’s how you score for physical marketing.

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How Tactile Marketing Automation Helped Sumo Logic Break Event Marketing Records

Filed in Big Sky: Big Ideas, Marketing Automation on October 28, 2018 by

Planning a company’s hosted event is difficult enough without the added worry of whether anyone will bother to show up, but at the back of every event planners’ mind is the need to drive attendance to a well-planned occasion. When Maurina Venturelli, Director of Demand Generation for Sumo Logic, was faced with promoting a hosted […]

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5 Sales Enablement Challenges Every Marketer Faces and How to Solve Them

Filed in Sales Enablement on October 25, 2018 by
5 Sales Enablement Challenges Every Marketer Faces and How to Solve Them

Only 30 percent of today’s organizations are meeting their sales enablement goals, according to the comprehensive 2017 CSO Insights Sales Enablement Optimization Report. While it’s widely understood that aligning sales and marketing teams is a difficult achievement, it’s also true that neither can exist without the other. And the rewards reaped from a successful sales/marketing […]

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