Rob Walz

rss feed

Rob Walz's Latest Posts

4 Ideas for Better Customer Loyalty Marketing

Filed in Marketing Ideas on May 18, 2018 by
4 Ideas for Better Customer Loyalty Marketing

Customer loyalty programs are a relatively easy way to drive revenue numbers for businesses of any size. Existing customers are 60-70% more likely to buy your products vs. selling to a new prospect, which is only 5-20%. (The Gartner Group) Reducing churn from 10% to 5% can raise profitability by 50%. Word of mouth marketing […]

Continue Reading »

Tactile Marketing Ideas

Filed in Marketing Ideas on March 19, 2018 by
Tactile Marketing Ideas

Marketers have been rattled by two huge changes that are the equivalent of an extinction event for old-school digital marketing. First, the number of digital messages we all receive every day has reached critical mass. 3,500 messages a day! From email blasts to banner ads to YouTube pre-roll ads – we’re bombarded by digital marketing. So […]

Continue Reading »

How To Revive Stalled Deals

Filed in Sales Enablement on January 24, 2018 by
How To Revive Stalled Deals

Surviving in SaaS sales means dealing with stalled deals. There are probably more stalled deals in your CRM than dead ones. When deals stall out, our emotions threaten to take over and we only think of ourselves. We want action. We want a close: the finish line is right there. But hammering prospects for action is […]

Continue Reading »

5 Strategies for Building a Winning Sales Development Team

Filed in Sales Enablement on January 13, 2018 by
5 Strategies for Building a Winning Sales Development Team

You need to keep your pipeline full, but it needs to be full of quality leads. No matter how big, or small, you are there is no getting around: garbage in, garbage out. The lead driving engine today is a quality, all-star team of Sales Development Representatives. So how do you build that rock star […]

Continue Reading »

Calculating The Real Cost of Direct Mail

Filed in Featured Posts, Marketing Ideas on October 18, 2017 by
Calculating The Real Cost of Direct Mail

Direct mail is a harpoon, not a net. It is most effective in a B2B campaign when it is used to reel in a leviathan, not a school of sardines. According to the Data & Marketing Association, direct mail’s average response rate is 5.3%, in our research we’ve seen marketers that integrate offline and online […]

Continue Reading »

Here’s Why Batch and Blast Direct Mail Doesn’t Work

Filed in Featured Posts, Marketing Ideas on October 3, 2017 by
Here’s Why Batch and Blast Direct Mail Doesn’t Work

Move over, old-school direct mail. Marketing automation gave you a new lease on life. Did you send direct mail to everyone on your list and those big, fat response rates you were promised never appeared? Sorry, but you were sold a bill of goods. The truth is, batch and blast direct mail doesn’t work for […]

Continue Reading »

How Ad Blockers Make You a Better Marketer

Filed in B2C Marketing, Customer Experience, Featured Posts on September 22, 2017 by
How Ad Blockers Make You a Better Marketer

No one wants to deal with irrelevant pop-up invaders taking over their screen, that’s why ad blockers are some of the most popular apps and extensions. HubSpot’s report on ad blocking confirms what we already feared: 48% of people strongly believe online ads are more intrusive. 51% of people really hate pop-up ads. 56% of […]

Continue Reading »

Guide for Including Direct Mail in Omnichannel Marketing

Filed in B2C Marketing, Featured Posts, Marketing Ideas on September 22, 2017 by
Guide for Including Direct Mail in Omnichannel Marketing

Direct mail is a cornerstone of omnichannel marketing experiences for B2C companies. Imagine this: you’re using a retailer’s app to shop online for a new jacket. You find some styles you like and add them to your cart. Later, you’re out getting dinner and you notice the same retailer’s storefront across the street. You pop […]

Continue Reading »

The Patient Knows Best: How to Embrace the Future of Healthcare Marketing

Filed in Marketing Ideas on August 7, 2017 by
The Patient Knows Best: How to Embrace the Future of Healthcare Marketing

See how the world’s premier medical technology and services company blends online and offline channels to enhance the customer experience, slash marketing costs, and boost operational efficiency.

Continue Reading »

PFL Joins Forces with Sojourn Solutions

Filed in Uncategorized on July 14, 2017 by
PFL Joins Forces with Sojourn Solutions

Bozeman, MT — PFL has joined with Sojourn Solutions to bring the power of automated tactile marketing to B2B marketing organizations. Sojourn Solutions helps marketing teams deliver customer experiences that land at the right time and in the correct context. PFL is a marketing technology company focused on bringing the power of automated tactile marketing […]

Continue Reading »

fav