B2C Marketing

How Ad Blockers Make You a Better Marketer

Filed in B2C Marketing, Customer Experience, Featured Posts on September 22, 2017 by
How Ad Blockers Make You a Better Marketer

No one wants to deal with irrelevant pop-up invaders taking over their screen, that’s why ad blockers are some of the most popular apps and extensions. HubSpot’s report on ad blocking confirms what we already feared: 48% of people strongly believe online ads are more intrusive. 51% of people really hate pop-up ads. 56% of […]

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Guide for Including Direct Mail in Omnichannel Marketing

Filed in B2C Marketing, Featured Posts, Marketing Ideas on September 22, 2017 by
Guide for Including Direct Mail in Omnichannel Marketing

Direct mail is a cornerstone of omnichannel marketing experiences for B2C companies. Imagine this: you’re using a retailer’s app to shop online for a new jacket. You find some styles you like and add them to your cart. Later, you’re out getting dinner and you notice the same retailer’s storefront across the street. You pop […]

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5 B2C Direct Mail Campaigns that Killed It

Filed in B2C Marketing, Marketing Ideas on September 7, 2017 by
5 B2C Direct Mail Campaigns that Killed It

Brands big and small love to use direct mail campaigns. Forging an emotional connection with customers and prospects is tricky, and dimensional mail bridges that gap in ways that digital marketing simply cannot. When you want someone to just put down their keyboard and pay attention, you have to send something real– something they can […]

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