Content Marketing

Why B2B Storytelling Matters More Than Ever

Filed in Content Marketing on August 23, 2018 by

Storytelling has become integral to content marketing over the last decade, especially for B2C organizations. But as B2B marketing becomes increasingly personalized and focused on close relationships with buyers, marketing teams are working to define exactly what “storytelling” looks like from company to company. Because there’s no single vehicle for storytelling, only tools that can […]

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Direct Mail Copywriting Tips: Writing a Personalized Note That Converts

Filed in Content Marketing, Sales Enablement on August 21, 2018 by
Direct Mail Copywriting Tips: Writing a Personalized Note That Converts

Personalized notes are the whole reason you should send direct mail. This is the key to building real engagement. Here’s how to perfect your writing.

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