Customer Experience

Feel the PFL Customer Experience

Filed in Customer Experience on November 16, 2017 by
Feel the PFL Customer Experience

What’s it like working with PFL? We’d prefer to let our customers tell you. By bringing direct mail, an old-school tactic, back in automated form, we’ve helped our clients use direct mail to drive their strategies and results. They have much to share, so watch on to learn how perfectly timed triggers and non-digital communication […]

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How Ad Blockers Make You a Better Marketer

Filed in B2C Marketing, Customer Experience, Featured Posts on September 22, 2017 by
How Ad Blockers Make You a Better Marketer

No one wants to deal with irrelevant pop-up invaders taking over their screen, that’s why ad blockers are some of the most popular apps and extensions. HubSpot’s report on ad blocking confirms what we already feared: 48% of people strongly believe online ads are more intrusive. 51% of people really hate pop-up ads. 56% of […]

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Is Corporate Gifting Working or Not?

Filed in Customer Experience on November 2, 2016 by
Is Corporate Gifting Working or Not?

The holiday season is the perfect time to add direct mail, dimensional mail, and other tactile components to your sales and marketing mix, but how do you track this stuff? How do you know if corporate gifting is working or not? Digital channels are highly traceable, measurable and reportable but what about direct mail? One […]

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High-Tech Print: Near Field Communication & Direct Mail

Filed in Customer Experience on September 28, 2016 by
High-Tech Print: Near Field Communication & Direct Mail

Near-field communication (NFC) print technology allows you to embed information into print materials, making them truly interactive. NFC brings print technology into the modern era, making it dynamic and expanding the amount of information that can be shared and the ways in which consumers can interact with brands and services. A tiny tag or chip which […]

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How to Use Your CRM to Build Better Customer Experiences

Filed in Customer Experience on June 28, 2016 by
How to Use Your CRM to Build Better Customer Experiences

You can leverage your existing CRM to use predictive intelligence to build a better customer experience. We share some tips for doing just that in this post.

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Great Customer Experience Starts with Your Culture

Filed in Customer Experience on May 20, 2016 by
Great Customer Experience Starts with Your Culture

Everyone wants to build a great customer experience but it isn’t easy. At PFL customer success is part of our DNA. Find out how building the right culture leads to the right experience.

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