Direct Mail Marketing

Breaking Down Direct Mail Marketing and Why It’s Relevant Again

Filed in Direct Mail Marketing on December 4, 2018 by
Breaking Down Direct Mail Marketing and Why It’s Relevant Again

Once advertising on the internet went from new-fangled to mainstream, most marketers shifted their focus toward new media channels like Facebook, Google Display ads, and content marketing to get the word out about their products and services. But direct mail is making a comeback. Let’s break down direct mail marketing and why it’s relevant again. […]

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How to Use Lead Scoring and Segmentation to Make Direct Mail More Effective

Filed in Direct Mail Marketing on October 30, 2018 by
How to Use Lead Scoring and Segmentation to Make Direct Mail More Effective

Are you automating direct mail? Well, you should be. Lead scoring saves $$$ with direct mail. Here’s how you score for physical marketing.

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6 Innovative Direct Mail Marketing Ideas for Financial Service Companies

Filed in Direct Mail Marketing, Financial Services Marketing on October 18, 2018 by

The onset of digital marketing (now a $100 billion industry) doesn’t necessarily spell the end of direct mail marketing. Among others, those in the financial service industry (banks, credit unions, and investment companies), direct mail marketing continues to provide an exceptional opportunity to connect with current clients, bring in new ones, and spread brand awareness […]

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14 Behavioral Triggers to Kick Off an Automated Direct Mail Campaign

Filed in Direct Mail Marketing on October 16, 2018 by

When should you send direct mail? While it’s not a cheap channel, the benefits are incredibly clear. How about you let your audience tell you when they’re ready for direct mail? If you are using an automated direct mail solution (PFL’s Tactile Marketing Automation, for example), you can set triggers in your marketing automation platform that […]

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Direct Mail Marketing Campaigns: How Much Direct Mail is Too Much?

Filed in Direct Mail Marketing on October 15, 2018 by
Direct Mail Marketing Campaigns: How Much Direct Mail is Too Much?

Direct mail is memorable and effective. It’s also expensive, and potentially annoying, if you’re sending it out too frequently to your prospects. How can you strike the balance between sending too little mail to capture your leads’ interest and sending so much they feel bombarded? Here are our tips for planning the perfect cadence for […]

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When to Trigger Direct Mail: 7 Inspiring Use Cases for Your Direct Mail Marketing

Filed in Direct Mail Marketing on October 14, 2018 by
When to Trigger Direct Mail: 7 Inspiring Use Cases for Your Direct Mail Marketing

A good marketing manager knows that when it comes to effective, personalized advertising, direct mail is still the gold standard. While there’s no arguing that we’re firmly planted in the digital ad age, direct mail marketing continues to be one of the most successful means of reaching out to leads. Its response rate is 10-30 […]

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