Featured Posts

Escape the Dumpster Fire: Attribution Models for Direct Mail

Filed in Featured Posts, Marketing Ideas on May 10, 2018 by
Escape the Dumpster Fire: Attribution Models for Direct Mail

What is Marketing Attribution? Why should you care? And how do the savviest marketers measure attribution? If any of those questions have been bouncing around in your mind, you’ve come to the right place. Attribution is simply the science of measuring how much revenue your marketing efforts have generated. Did the television ad spot work? […]

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Calculating The Real Cost of Direct Mail

Filed in Featured Posts, Marketing Ideas on October 18, 2017 by
Calculating The Real Cost of Direct Mail

Direct mail is a harpoon, not a net. It is most effective in a B2B campaign when it is used to reel in a leviathan, not a school of sardines. According to the Data & Marketing Association, direct mail’s average response rate is 5.3%, in our research we’ve seen marketers that integrate offline and online […]

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Here’s Why Batch and Blast Direct Mail Doesn’t Work

Filed in Featured Posts, Marketing Ideas on October 3, 2017 by
Here’s Why Batch and Blast Direct Mail Doesn’t Work

Move over, old-school direct mail. Marketing automation gave you a new lease on life. Did you send direct mail to everyone on your list and those big, fat response rates you were promised never appeared? Sorry, but you were sold a bill of goods. The truth is, batch and blast direct mail doesn’t work for […]

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How Ad Blockers Make You a Better Marketer

Filed in B2C Marketing, Customer Experience, Featured Posts on September 22, 2017 by
How Ad Blockers Make You a Better Marketer

No one wants to deal with irrelevant pop-up invaders taking over their screen, that’s why ad blockers are some of the most popular apps and extensions. HubSpot’s report on ad blocking confirms what we already feared: 48% of people strongly believe online ads are more intrusive. 51% of people really hate pop-up ads. 56% of […]

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Guide for Including Direct Mail in Omnichannel Marketing

Filed in B2C Marketing, Featured Posts, Marketing Ideas on September 22, 2017 by
Guide for Including Direct Mail in Omnichannel Marketing

Direct mail is a cornerstone of omnichannel marketing experiences for B2C companies. Imagine this: you’re using a retailer’s app to shop online for a new jacket. You find some styles you like and add them to your cart. Later, you’re out getting dinner and you notice the same retailer’s storefront across the street. You pop […]

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Four Tips to Personalize Field Marketing

Filed in Featured Posts, Sales Enablement on June 27, 2017 by
Four Tips to Personalize Field Marketing

Shatter Digital Barriers, Deliver World-Class Experiences Wealth Managers, Financial Advisors and Brokers are being surrounded by challenges, from new regulations that hinder marketing to changing demographics (Millennials and aging Baby Boomers). The stakes rise higher with the looming threat of robo-advisors, the growing dependency on digital technology and lofty customer expectations. To stay competitive, wealth […]

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How We Saw 258% Lift in Nurture Stream Engagement

Filed in Featured Posts, Marketing Automation on May 11, 2017 by
How We Saw 258% Lift in Nurture Stream Engagement

Omni-channel. Multi-channel. Siloed. Un-siloed. These terms get thrown around on marketing blogs so much they lose their meaning. What we mean when we talk about omni-channel marketing isn’t blasting your audience on every channel until they go deaf. We mean smart, orchestrated channel marketing that uses audience behavior, customer data and analytics to respond with […]

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Increase Sales Velocity in 60 Days

Increase Sales Velocity in 60 Days

Real sales velocity comes with true orchestration across every channel. While we at PFL are champions of tactile marketing, we know that using it the wrong way could raze your budget. Tangible marketing isn’t a replacement for any other channel in your mix. It is a catalyst for your marketing. It’s ignitor fluid. It’s rocket fuel. […]

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