Marketing Automation

10 Things Every Marketing Director Should Know About Marketing Automation

Filed in Marketing Automation on March 19, 2019 by
10 Things Every Marketing Director Should Know About Marketing Automation

Marketing is an intensely competitive industry. And it seems like there is always a new feature, strategy, or channel that will make or break you. Email automation, direct mail automation, social media, ABM, CRM, AI – the list goes on and on. It’s no wonder that 42% of retail executives spend almost half of their […]

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5 Email Marketing Automation Workflows That Use Direct Mail

Filed in Marketing Automation on January 24, 2019 by
5 Email Marketing Automation Workflows That Use Direct Mail

Harnessing the power of automation is key if you want to maximize the impact of your marketing efforts. With automation you can schedule emails and other mailings to occur at significant dates or times, engaging and re-engaging with customers to ensure that your brand stays close to their mind. While you could attempt to manage […]

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10 Tips for Managing Marketing Assets

Filed in Marketing Automation on January 10, 2019 by
10 Tips for Managing Marketing Assets

You’re struggling to find new ways to engage with both current and potential customers. You know blanket ad campaigns and untargeted marketing simply isn’t the way to get this done but there you go, clicking ‘post ad’. You know marketing efforts need to be personalized for different demographics and targeted toward your most likely customers, […]

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5 Distributed Marketing Challenges and the Keys to Solving Them

Filed in Marketing Automation on October 22, 2018 by

A brand’s voice is its lifeblood. How do large companies connect the voices of multiple locations to ensure they’re sharing the same message in the same way? Distributed marketing is the most effective means of organizing a cohesive strategy and making sure the message stays consistent from brand to local partner, or distributor to consumer. […]

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2018 Multichannel Marketing Report: Orchestration for the Win

Filed in Marketing Automation on January 8, 2018 by
2018 Multichannel Marketing Report: Orchestration for the Win

We teamed up with Heinz Marketing in August to conduct a study amongst B2B marketers. Why? To bring ourselves– and you– closer to the special sauce in your marketing mix. We dug deep, looking for correlations between marketing channel mixes, diversity and effectiveness to figure out what the real marketing game changer is today. In […]

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Targeted Direct Mail Means Higher Response Rates

Filed in Marketing Automation on November 3, 2017 by
Targeted Direct Mail Means Higher Response Rates

Tired of the sound of radio silence? Adding a direct mail channel to your outreach mix will help you cut through the clutter and really touch your prospects. It’s even better when the mail brings a bunch of mini Nerf guns to their office. An email is forgettable, but a gun war in the office? Instant […]

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How to Mine Customer Data from Financial Advisors

Filed in Marketing Automation on June 27, 2017 by
How to Mine Customer Data from Financial Advisors

Delicious customer data is locked up in your advisor’s laptops. The valuable results of candid customer conversations are sequestered with advisors in the field, but that data could do wonders for your organization. The data helps create a holistic view of your customers, build more engaging campaigns and inform high-level strategy. A clearer view of […]

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How We Saw 258% Lift in Nurture Stream Engagement

Filed in Featured Posts, Marketing Automation on May 11, 2017 by
How We Saw 258% Lift in Nurture Stream Engagement

Omni-channel. Multi-channel. Siloed. Un-siloed. These terms get thrown around on marketing blogs so much they lose their meaning. What we mean when we talk about omni-channel marketing isn’t blasting your audience on every channel until they go deaf. We mean smart, orchestrated channel marketing that uses audience behavior, customer data and analytics to respond with […]

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Get the Most Out of Your Martech Investment

Filed in Marketing Automation on March 13, 2017 by
Get the Most Out of Your Martech Investment

Marketing automation platforms can help you do a lot more than bombard your prospects with emails. Stop this insane race to the bottom and get the most out of your investment.

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DemandGen Partners with PFL

Filed in Marketing Automation on October 27, 2016 by
DemandGen Partners with PFL

We’ve partnered with DemandGen to bring true cross-channel engagement to marketing automation.

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