Marketing Automation

How Tactile Marketing Automation Helped Sumo Logic Break Event Marketing Records

Filed in Big Sky: Big Ideas, Marketing Automation on October 28, 2018 by

Planning a company’s hosted event is difficult enough without the added worry of whether anyone will bother to show up, but at the back of every event planners’ mind is the need to drive attendance to a well-planned occasion. When Maurina Venturelli, Director of Demand Generation for Sumo Logic, was faced with promoting a hosted […]

Continue Reading »

PFL Helps Health Insurers Stay HIPAA Compliant & Customer-Focused

Filed in Big Sky: Big Ideas, Marketing Automation on October 23, 2018 by

We talk a lot about how Tactile Marketing Automation (TMA) builds personalization into your marketing and sales strategy. But that can mean more than just happier customer relations. TMA can also help solve problems that threaten your business’s chances for success. Consider the experience of Angela Dunbar, Marketing Manager for Blue Cross Blue Shield of […]

Continue Reading »

5 Distributed Marketing Challenges and the Keys to Solving Them

Filed in Marketing Automation on October 22, 2018 by

A brand’s voice is its lifeblood. How do large companies connect the voices of multiple locations to ensure they’re sharing the same message in the same way? Distributed marketing is the most effective means of organizing a cohesive strategy and making sure the message stays consistent from brand to local partner, or distributor to consumer. […]

Continue Reading »

2018 Multichannel Marketing Report: Orchestration for the Win

Filed in Marketing Automation on January 8, 2018 by
2018 Multichannel Marketing Report: Orchestration for the Win

We teamed up with Heinz Marketing in August to conduct a study amongst B2B marketers. Why? To bring ourselves– and you– closer to the special sauce in your marketing mix. We dug deep, looking for correlations between marketing channel mixes, diversity and effectiveness to figure out what the real marketing game changer is today. In […]

Continue Reading »

Targeted Direct Mail Means Higher Response Rates

Filed in Marketing Automation on November 3, 2017 by
Targeted Direct Mail Means Higher Response Rates

Tired of the sound of radio silence? Adding a direct mail channel to your outreach mix will help you cut through the clutter and really touch your prospects. It’s even better when the mail brings a bunch of mini Nerf guns to their office. An email is forgettable, but a gun war in the office? Instant […]

Continue Reading »

How to Mine Customer Data from Financial Advisors

Filed in Marketing Automation on June 27, 2017 by
How to Mine Customer Data from Financial Advisors

Delicious customer data is locked up in your advisor’s laptops. The valuable results of candid customer conversations are sequestered with advisors in the field, but that data could do wonders for your organization. The data helps create a holistic view of your customers, build more engaging campaigns and inform high-level strategy. A clearer view of […]

Continue Reading »

How We Saw 258% Lift in Nurture Stream Engagement

Filed in Featured Posts, Marketing Automation on May 11, 2017 by
How We Saw 258% Lift in Nurture Stream Engagement

Omni-channel. Multi-channel. Siloed. Un-siloed. These terms get thrown around on marketing blogs so much they lose their meaning. What we mean when we talk about omni-channel marketing isn’t blasting your audience on every channel until they go deaf. We mean smart, orchestrated channel marketing that uses audience behavior, customer data and analytics to respond with […]

Continue Reading »

Get the Most Out of Your Martech Investment

Filed in Marketing Automation on March 13, 2017 by
Get the Most Out of Your Martech Investment

Marketing automation platforms can help you do a lot more than bombard your prospects with emails. Stop this insane race to the bottom and get the most out of your investment.

Continue Reading »

DemandGen Partners with PFL

Filed in Marketing Automation on October 27, 2016 by
DemandGen Partners with PFL

We’ve partnered with DemandGen to bring true cross-channel engagement to marketing automation.

Continue Reading »

How to Use Rich Behavioral Data

Filed in Marketing Automation on September 30, 2016 by
How to Use Rich Behavioral Data

You search for a new blender on Google, visit the Vitamix site, put one in your cart on Amazon but don’t buy it, and suddenly you’re seeing ads for that blender in your Facebook feed and all over Amazon. This is advertising using rich behavioral data. There’s no chance you’re going to forget about that […]

Continue Reading »

fav