Marketing Ideas

How to Create a Brand Management Strategy

Filed in Marketing Ideas on March 26, 2019 by
How to Create a Brand Management Strategy

What a “brand management strategy” means can differ depending on your business. Even Wikipedia’s description focuses predominantly on the ‘tangible elements of brand management’ such as ‘the product itself; its look, price, and packaging, etc.’ This definition is fine, except for one thing: your brand isn’t just your product, the colors you choose, or your […]

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5 Signs Your Company Needs To Do Multi-Channel Marketing

Filed in Multichannel Marketing on March 12, 2019 by
5 Signs Your Company Needs To Do Multi-Channel Marketing

Isn’t digital and direct mail marketing enough? When siloed, these methods don’t often gain the right results. But with a cohesive multi-channel approach, your campaign could increase ROI, build pipeline, and ultimately realize new customers. Multi-channel marketing benefits your business by enabling you to reach your customer no matter where they are. With the right […]

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How to Use QR Codes for Direct Mail Marketing in 2019

Filed in Marketing Ideas on February 5, 2019 by
How to Use QR Codes for Direct Mail Marketing in 2019

Technology has brought tons of great advancements to marketing, and not just on the digital side. To wit: QR codes, an exciting print marketing tool that can help you combine your print and digital campaigns with one seamless step. QR codes aren’t new technology, but their use as a key feature in U.S. print marketing […]

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How PFL Uses Tactile Marketing Automation to Boost Event Marketing

Filed in Event Marketing on December 11, 2018 by
How PFL Uses Tactile Marketing Automation to Boost Event Marketing

Event Marketing is Critical for PFL Event marketing delivers the bulk of our most qualified leads. Tradeshows, co-marketing events, webinars and local events generate the leads we need to keep our marketing machine well-oiled. Event marketing is also expensive. Industry events, such as Dreamforce, can easily cost a marketing team a minimum of $50,000. Despite […]

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How PFL Uses Tactile Marketing Automation in Email Nurture Streams

Filed in Multichannel Marketing on December 6, 2018 by
How PFL Uses Tactile Marketing Automation in Email Nurture Streams

Want to add direct mail to your nurture stream but don’t know how? We pull the curtain back on our own nurture stream and show you how PFL – the leader in automated direct mail – adds tactile marketing to our own nurture streams. See the detailed case study right here.

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Top B2B Sales and Marketing Tech Tools of 2018

Filed in Marketing Ideas on October 13, 2018 by
Top B2B Sales and Marketing Tech Tools of 2018

Your goal: market your products or services to the businesses who need them. Your ticket to success? An innovative set of B2B marketing tools that will simplify the process and help you reach more potential customers, more effectively. The internet is a veritable playground of efficiency boosters and martech solutions that help marketing managers work better, […]

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10 Marketing Ideas for Financial Advisors

Filed in Financial Services Marketing, Marketing Ideas on October 12, 2018 by
10 Marketing Ideas for Financial Advisors

Marketing managers in the financial space are in a unique position. There are a lot of factors that play in to the success and creativity (or lack thereof) of a financial marketing campaign, including consumer trust, industry standards, and of course, good old federal regulations. But just because these factors exist doesn’t mean they have […]

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3 Marketing Lessons You Can Take From Dreamforce 2018

Filed in Marketing Ideas on October 9, 2018 by
3 Marketing Lessons You Can Take From Dreamforce 2018

In the weeks leading up to Dreamforce 2018, whenever I mentioned to someone that I was attending Dreamforce on behalf of PFL, I was met with equal parts jealousy and sympathy. Marketing lessons aside, there really isn’t another conference like it: from the thousands of sessions tailored to pros in any industry or department, to […]

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How PFL Helps Boost Event Marketing

Filed in Event Marketing on September 13, 2018 by
How PFL Helps Boost Event Marketing

Planning a company’s hosted event is difficult enough without the added worry of whether anyone will bother to show up. Yet the challenge of driving attendance with event marketing is one that all planners struggle with. When Maurina Venturelli, Director of Demand Generation for Sumo Logic, was faced with marketing a hosted event held in […]

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