Marketing Ideas

How PFL Uses Tactile Marketing Automation to Boost Event Marketing

Filed in Event Marketing on December 11, 2018 by
How PFL Uses Tactile Marketing Automation to Boost Event Marketing

Event Marketing is Critical for PFL Event marketing delivers the bulk of our most qualified leads. Tradeshows, co-marketing events, webinars and local events generate the leads we need to keep our marketing machine well-oiled. Event marketing is also expensive. Industry events, such as Dreamforce, can easily cost a marketing team a minimum of $50,000. Despite […]

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How PFL Uses Tactile Marketing Automation in Email Nurture Streams

Filed in Multichannel Marketing on December 6, 2018 by
How PFL Uses Tactile Marketing Automation in Email Nurture Streams

Want to add direct mail to your nurture stream but don’t know how? We pull the curtain back on our own nurture stream and show you how PFL – the leader in automated direct mail – adds tactile marketing to our own nurture streams. See the detailed case study right here.

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Top B2B Sales and Marketing Tech Tools of 2018

Filed in Marketing Ideas on October 13, 2018 by
Top B2B Sales and Marketing Tech Tools of 2018

Your goal: market your products or services to the businesses who need them. Your ticket to success? An innovative set of B2B marketing tools that will simplify the process and help you reach more potential customers, more effectively. The internet is a veritable playground of efficiency boosters and martech solutions that help marketing managers work better, […]

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10 Marketing Ideas for Financial Advisors

Filed in Financial Services Marketing, Marketing Ideas on October 12, 2018 by
10 Marketing Ideas for Financial Advisors

Marketing managers in the financial space are in a unique position. There are a lot of factors that play in to the success and creativity (or lack thereof) of a financial marketing campaign, including consumer trust, industry standards, and of course, good old federal regulations. But just because these factors exist doesn’t mean they have […]

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3 Marketing Lessons You Can Take From Dreamforce 2018

Filed in Marketing Ideas on October 9, 2018 by
3 Marketing Lessons You Can Take From Dreamforce 2018

In the weeks leading up to Dreamforce 2018, whenever I mentioned to someone that I was attending Dreamforce on behalf of PFL, I was met with equal parts jealousy and sympathy. Marketing lessons aside, there really isn’t another conference like it: from the thousands of sessions tailored to pros in any industry or department, to […]

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How PFL Helps Boost Event Marketing

Filed in Event Marketing on September 13, 2018 by
How PFL Helps Boost Event Marketing

Planning a company’s hosted event is difficult enough without the added worry of whether anyone will bother to show up. Yet the challenge of driving attendance with event marketing is one that all planners struggle with. When Maurina Venturelli, Director of Demand Generation for Sumo Logic, was faced with marketing a hosted event held in […]

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Why B2B Storytelling Matters More Than Ever

Filed in Marketing Ideas on September 11, 2018 by
Why B2B Storytelling Matters More Than Ever

Storytelling has become integral to content marketing over the last decade, especially for B2C organizations. But as B2B marketing becomes increasingly personalized and focused on close relationships with buyers, marketing teams are working to define exactly what “storytelling” looks like from company to company. Because there’s no single vehicle for storytelling, only tools that can […]

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Direct Mail Ideas: Healthcare

Filed in Marketing Ideas on August 14, 2018 by
Direct Mail Ideas: Healthcare

Marketers in the health and life sciences fields sometimes fall into the trap of thinking that since their industry is so heavily regulated, their marketing also needs to be vanilla and toe the line. Just because you have stricter marketing guidelines than other industries, does NOT mean your marketing campaigns have to be boring. In […]

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How To Create Effective Multi-Channel Nurture Programs

Filed in Multichannel Marketing on July 30, 2018 by
How To Create Effective Multi-Channel Nurture Programs

If you’re only using automated email campaigns to nurture your B2B customers, you may have a serious case of tunnel vision. Our expectations have changed. Thanks to Netflix, Pandora and other streaming services, along with the rise of ad blockers and more advances spam filters, we no longer expect digital marketing. We can resist it, […]

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