Customer Loyalty Marketing

PFL’s Customer Rewards Program Playbook

Filed in Customer Loyalty Marketing on June 6, 2018 by
PFL’s Customer Rewards Program Playbook

A customer rewards program, when done right, can be a powerful tool for business growth. With 75% of consumers in a Virtual Incentives study saying they favor companies that offer rewards, your customers may not see loyalty programs as a bonus, but rather an expectation. However, here’s the secret sauce to creating a standout rewards […]

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PFL’s Strategy Guide: Customer Loyalty

Filed in Customer Loyalty Marketing on May 30, 2018 by

What comes to mind when you hear the word “loyalty?” For some of us, it’s our trusty labrador. For others, it’s a significant other. For those of us in marketing, it means acquiring and retaining customers who love our brand and keep coming back for more. But why should customer loyalty make you feel as […]

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