Event Marketing

How PFL Uses Tactile Marketing Automation to Boost Event Marketing

Filed in Event Marketing on December 11, 2018 by
How PFL Uses Tactile Marketing Automation to Boost Event Marketing

Event Marketing is Critical for PFL Event marketing delivers the bulk of our most qualified leads. Tradeshows, co-marketing events, webinars and local events generate the leads we need to keep our marketing machine well-oiled. Event marketing is also expensive. Industry events, such as Dreamforce, can easily cost a marketing team a minimum of $50,000. Despite […]

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How PFL Helps Boost Event Marketing

Filed in Event Marketing on September 13, 2018 by
How PFL Helps Boost Event Marketing

Planning a company’s hosted event is difficult enough without the added worry of whether anyone will bother to show up. Yet the challenge of driving attendance with event marketing is one that all planners struggle with. When Maurina Venturelli, Director of Demand Generation for Sumo Logic, was faced with marketing a hosted event held in […]

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PFL’s Strategy Guide: Event Marketing

Filed in Event Marketing on May 30, 2018 by

Have you ever hosted a large party? Maybe it was a wedding, a graduation party, or just an Independence Day cookout? Regardless of event type, your most successful shindigs were probably a success because of the planning and foresight you put into them. You probably thought about which of your friends and family it felt […]

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PFL’s Top Five Tips for Better Event Marketing

Filed in Event Marketing on May 30, 2018 by

Hosting or attending brand-promoting events like webinars, trade shows, or lectures can make even the most seasoned event marketer sweat through her shirt. You need people to buy your tickets. You need them to find your event (or your booth at the event) valuable and memorable. You need them to tell their friends, parents, coworkers, […]

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PFL’s Event Marketing Playbook

Filed in Event Marketing on May 22, 2018 by
PFL’s Event Marketing Playbook

Our customers are using PFL to add high-impact, automated tactile marketing to their event marketing programs. Why? Because a multi-channel approach to event marketing drives more awareness, faster responses and drives higher attendance than digital-only channels. From trade shows to webinars, if you need to drive people to an event, PFL is fuel-injected nitro for […]

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