Marketing Science

A Marketer’s Guide to the Neuroscience of Multichannel Marketing

Filed in Marketing Science on August 6, 2018 by
A Marketer’s Guide to the Neuroscience of Multichannel Marketing

Pop Quiz: What is the single most effective platform marketers can leverage for advertising in 2018? If you said “Trick question,” you’re correct. Today, prospects don’t just find information through a single channel like email, Facebook, or ad retargeting. Often, when someone decides to buy, it’s because they’ve become familiarized with the brand through a […]

Continue Reading »

fav