Marketing Science

4 Marketing Challenges in the Healthcare Industry and How to Solve Them

Filed in Marketing Science on October 20, 2018 by

With so many marketing options and strategies readily available to the healthcare industry today, it’s difficult to separate the tried and true from the revolutionary and effective. Still, healthcare companies continue to lag behind when it comes to spreading the message about the products and services they offer, particularly when it comes to CRM marketing. […]

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A Marketer’s Guide to the Neuroscience of Multichannel Marketing

Filed in Marketing Science on August 6, 2018 by
A Marketer’s Guide to the Neuroscience of Multichannel Marketing

Pop Quiz: What is the single most effective platform marketers can leverage for advertising in 2018? If you said “Trick question,” you’re correct. Today, prospects don’t just find information through a single channel like email, Facebook, or ad retargeting. Often, when someone decides to buy, it’s because they’ve become familiarized with the brand through a […]

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