Recent Articles

5 Sales Enablement Challenges Every Marketer Faces and How to Solve Them

Filed in Sales Enablement on October 25, 2018 by
5 Sales Enablement Challenges Every Marketer Faces and How to Solve Them

Only 30 percent of today’s organizations are meeting their sales enablement goals, according to the comprehensive 2017 CSO Insights Sales Enablement Optimization Report. While it’s widely understood that aligning sales and marketing teams is a difficult achievement, it’s also true that neither can exist without the other. And the rewards reaped from a successful sales/marketing […]

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PFL Helps Health Insurers Stay HIPAA Compliant & Customer-Focused

Filed in Big Sky: Big Ideas, Marketing Automation on October 23, 2018 by

We talk a lot about how Tactile Marketing Automation (TMA) builds personalization into your marketing and sales strategy. But that can mean more than just happier customer relations. TMA can also help solve problems that threaten your business’s chances for success. Consider the experience of Angela Dunbar, Marketing Manager for Blue Cross Blue Shield of […]

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5 Distributed Marketing Challenges and the Keys to Solving Them

Filed in Marketing Automation on October 22, 2018 by

A brand’s voice is its lifeblood. How do large companies connect the voices of multiple locations to ensure they’re sharing the same message in the same way? Distributed marketing is the most effective means of organizing a cohesive strategy and making sure the message stays consistent from brand to local partner, or distributor to consumer. […]

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4 Marketing Challenges in the Healthcare Industry and How to Solve Them

Filed in Healthcare Marketing on October 20, 2018 by

With so many marketing options and strategies readily available to the healthcare industry today, it’s difficult to separate the tried and true from the revolutionary and effective. Still, healthcare companies continue to lag behind when it comes to spreading the message about the products and services they offer, particularly when it comes to CRM marketing. […]

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6 Innovative Direct Mail Marketing Ideas for Financial Service Companies

Filed in Direct Mail Marketing, Financial Services Marketing on October 18, 2018 by

The onset of digital marketing (now a $100 billion industry) doesn’t necessarily spell the end of direct mail marketing. Among others, those in the financial service industry (banks, credit unions, and investment companies), direct mail marketing continues to provide an exceptional opportunity to connect with current clients, bring in new ones, and spread brand awareness […]

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14 Behavioral Triggers to Kick Off an Automated Direct Mail Campaign

Filed in Direct Mail Marketing on October 16, 2018 by

When should you send direct mail? While it’s not a cheap channel, the benefits are incredibly clear. How about you let your audience tell you when they’re ready for direct mail? If you are using an automated direct mail solution (PFL’s Tactile Marketing Automation, for example), you can set triggers in your marketing automation platform that […]

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5 Ways to Learn More About Your Customer Through Direct Mail Automation

Filed in Tactile Marketing Automation on October 16, 2018 by

Digital marketing is all about using data to make profitable adjustments to our campaigns, but you can use data from direct mail the same way. It requires more planning, and attention to detail, but the rewards are enormous. Here’s how you get started turning boring direct mail into a data-rich. What’s Tactile Marketing Automation? Tactile […]

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Direct Mail Marketing Campaigns: How Much Direct Mail is Too Much?

Filed in Direct Mail Marketing on October 15, 2018 by
Direct Mail Marketing Campaigns: How Much Direct Mail is Too Much?

Direct mail is memorable and effective. It’s also expensive, and potentially annoying, if you’re sending it out too frequently to your prospects. How can you strike the balance between sending too little mail to capture your leads’ interest and sending so much they feel bombarded? Here are our tips for planning the perfect cadence for […]

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When to Trigger Direct Mail: 7 Inspiring Use Cases for Your Direct Mail Marketing

Filed in Direct Mail Marketing on October 14, 2018 by
When to Trigger Direct Mail: 7 Inspiring Use Cases for Your Direct Mail Marketing

A good marketing manager knows that when it comes to effective, personalized advertising, direct mail is still the gold standard. While there’s no arguing that we’re firmly planted in the digital ad age, direct mail marketing continues to be one of the most successful means of reaching out to leads. Its response rate is 10-30 […]

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Top B2B Sales and Marketing Tech Tools of 2018

Filed in Marketing Ideas on October 13, 2018 by
Top B2B Sales and Marketing Tech Tools of 2018

Your goal: market your products or services to the businesses who need them. Your ticket to success? An innovative set of B2B marketing tools that will simplify the process and help you reach more potential customers, more effectively. The internet is a veritable playground of efficiency boosters and martech solutions that help marketing managers work better, […]

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