Tag: attribution

Escape the Dumpster Fire: Attribution Models for Direct Mail

Filed in Featured Posts, Marketing Ideas on May 10, 2018 by
Escape the Dumpster Fire: Attribution Models for Direct Mail

What is Marketing Attribution? Why should you care? And how do the savviest marketers measure attribution? If any of those questions have been bouncing around in your mind, you’ve come to the right place. Attribution is simply the science of measuring how much revenue your marketing efforts have generated. Did the television ad spot work? […]

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Get the Most Out of Your Martech Investment

Filed in Marketing Automation on March 13, 2017 by
Get the Most Out of Your Martech Investment

Marketing automation platforms can help you do a lot more than bombard your prospects with emails. Stop this insane race to the bottom and get the most out of your investment.

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