Tag: B2B

Why B2B Storytelling Matters More Than Ever

Filed in Big Sky: Big Ideas on August 23, 2018 by

Storytelling has become integral to content marketing over the last decade, especially for B2C organizations. But as B2B marketing becomes increasingly personalized and focused on close relationships with buyers, marketing teams are working to define exactly what “storytelling” looks like from company to company. Because there’s no single vehicle for storytelling, only tools that can […]

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Here’s Why Batch and Blast Direct Mail Doesn’t Work

Filed in Featured Posts, Marketing Ideas on October 3, 2017 by
Here’s Why Batch and Blast Direct Mail Doesn’t Work

Move over, old-school direct mail. Marketing automation gave you a new lease on life. Did you send direct mail to everyone on your list and those big, fat response rates you were promised never appeared? Sorry, but you were sold a bill of goods. The truth is, batch and blast direct mail doesn’t work for […]

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5 B2C Direct Mail Campaigns that Killed It

Filed in B2C Marketing, Marketing Ideas on September 7, 2017 by
5 B2C Direct Mail Campaigns that Killed It

Brands big and small love to use direct mail campaigns. Forging an emotional connection with customers and prospects is tricky, and dimensional mail bridges that gap in ways that digital marketing simply cannot. When you want someone to just put down their keyboard and pay attention, you have to send something real– something they can […]

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