Planning a company’s hosted event is difficult enough without the added worry of whether anyone will bother to show up, but at the back of every event planners’ mind is the need to drive attendance to a well-planned occasion. When Maurina Venturelli, Director of Demand Generation for Sumo Logic, was faced with promoting a hosted […]
We talk a lot about how Tactile Marketing Automation (TMA) builds personalization into your marketing and sales strategy. But that can mean more than just happier customer relations. TMA can also help solve problems that threaten your business’s chances for success. Consider the experience of Angela Dunbar, Marketing Manager for Blue Cross Blue Shield of […]
As a company, it’s in our DNA to help our customers be more successful. That’s why we fully dedicated the third annual Big Sky: Big Ideas conference to just that: customer experience. “The first time, we talked about the world, the second time, the economy and this time it’s about the customer,” said Salesforce Strategic […]
When building an account-based marketing (ABM) strategy, it’s important to do your research first. Fortunately, there are breakthrough companies featuring key thought leaders in account-based marketing tips, like Terminus’ Sangram Vajre, DemandGen’s David Lewis, and Mark Stouse, of Proof Analytics. Fortunately for me, I was able to glean insights firsthand from these experts, plus several […]
We’re all about our customers here at PFL. So much so that we’re dedicating our second annual Big Sky: Big Ideas Summit to the future of customer engagement. It will be a day to get inspired, explore Montana, have a blast and be in dialogue with the most brilliant minds in sales and marketing. But […]
PFL is proud to be part of the growing Montana tech community. Join us at the Big Sky: Big Ideas summit to join the conversation with top business leaders, marketers and visionaries.
How to Use QR Codes for Direct Mail Marketing in 2019
Technology has brought tons of great advancements to marketing, and not just on the digital side. To wit: QR codes, an exciting print marketing tool that can help you combine your print and digital campaigns with one seamless step. QR codes aren’t new technology, but their use as a key feature in U.S. print marketing […]
6 Ways Financial Services Can Boost Their Digital Marketing
It’s a digital world out there, and even old-school industries have to change their marketing strategies if they want to keep up. And in finance, where industry regulations have generally made it more difficult for businesses to branch out with their digital marketing strategies, it’s important to get creative. Seventy-one percent of financial service organizations […]
How to Leverage LinkedIn to Enable Your Sales Team and Secure Leads
Better sales enablement starts with making better use of the tools that you have at your disposal. And one of those tools that has a lot to offer in terms of improving sales tactics and securing more leads is LinkedIn. LinkedIn is known for its efficiency in helping forge connections in the business world, but […]
5 Email Marketing Automation Workflows That Use Direct Mail
Harnessing the power of automation is key if you want to maximize the impact of your marketing efforts. With automation you can schedule emails and other mailings to occur at significant dates or times, engaging and re-engaging with customers to ensure that your brand stays close to their mind. While you could attempt to manage […]
30 Best Sales Tools to Close More Accounts
If you’re in sales, you know that there’s no one-size-fits-all way to close them all. Some accounts are easy, while some take a lot of coaxing to get across the finish line. Regardless of the type of account you’re working, having the right tools to work with will make the task a lot easier. Not […]
How to Create an Effective Sales Enablement Strategy
There is a popular conception that a sales team is just a bunch of workers sitting in cubicles, making one cold call after another to try and find someone willing to buy what they’re offering. It’s a representation that’s popular in TV and movies, usually followed by a plucky hero refusing to read from his […]
Improving Sales Productivity with Smart Integrations, Tactile Marketing Automation, and SwagIQ
Couldn’t we all use a little bit of help being more productive? Improving sales productivity may be a lofty goal, but in fact, becoming more productive in sales can be easily accomplished with the right tools. You just have to know what they are. Improved sales productivity is a major guiding force for most organizations. […]
10 Tips for Managing Marketing Assets
You’re struggling to find new ways to engage with both current and potential customers. You know blanket ad campaigns and untargeted marketing simply isn’t the way to get this done but there you go, clicking ‘post ad’. You know marketing efforts need to be personalized for different demographics and targeted toward your most likely customers, […]
10 Habits that Increase Sales Productivity
If there’s one goal that almost all sales reps share, it’s increased sales productivity. Meeting sales productivity goals makes a rep more valuable to the company, often earning them bonuses and creating a good case for possible promotions in the future. On top of that, productive sales representatives make the company more successful as a […]
How to Calculate Conversion Rates with Tactile Marketing Automation
Conversion rates: they’re one of the most popular key performance indicators in sales and also one of the most difficult to quantify. But regardless of your industry, being able to calculate conversion rates is necessary for measuring success and optimizing the sales funnel journey. You just need to know what you’re looking for—and how to get there.