Planning a company’s hosted event is difficult enough without the added worry of whether anyone will bother to show up, but at the back of every event planners’ mind is the need to drive attendance to a well-planned occasion. When Maurina Venturelli, Director of Demand Generation for Sumo Logic, was faced with promoting a hosted […]
We talk a lot about how Tactile Marketing Automation (TMA) builds personalization into your marketing and sales strategy. But that can mean more than just happier customer relations. TMA can also help solve problems that threaten your business’s chances for success. Consider the experience of Angela Dunbar, Marketing Manager for Blue Cross Blue Shield of […]
As a company, it’s in our DNA to help our customers be more successful. That’s why we fully dedicated the third annual Big Sky: Big Ideas conference to just that: customer experience. “The first time, we talked about the world, the second time, the economy and this time it’s about the customer,” said Salesforce Strategic […]
When building an account-based marketing (ABM) strategy, it’s important to do your research first. Fortunately, there are breakthrough companies featuring key thought leaders in account-based marketing tips, like Terminus’ Sangram Vajre, DemandGen’s David Lewis, and Mark Stouse, of Proof Analytics. Fortunately for me, I was able to glean insights firsthand from these experts, plus several […]
We’re all about our customers here at PFL. So much so that we’re dedicating our second annual Big Sky: Big Ideas Summit to the future of customer engagement. It will be a day to get inspired, explore Montana, have a blast and be in dialogue with the most brilliant minds in sales and marketing. But […]
PFL is proud to be part of the growing Montana tech community. Join us at the Big Sky: Big Ideas summit to join the conversation with top business leaders, marketers and visionaries.
How to Create a Brand Management Strategy
What a “brand management strategy” means can differ depending on your business. Even Wikipedia’s description focuses predominantly on the ‘tangible elements of brand management’ such as ‘the product itself; its look, price, and packaging, etc.’ This definition is fine, except for one thing: your brand isn’t just your product, the colors you choose, or your […]
20 Best Sales Enablement Tools to Consider in 2019
Perfect coordination between your marketing and sales teams would be a dream come true. While we’re on the subject of fantasy, why not also wish for a perfectly streamlined sales cycle and effortless lead qualification? Well, while we might not have a magic wand, these sales enablement apps for desktop and mobile apps for sales […]
10 Things Every Marketing Director Should Know About Marketing Automation
Marketing is an intensely competitive industry. And it seems like there is always a new feature, strategy, or channel that will make or break you. Email automation, direct mail automation, social media, ABM, CRM, AI – the list goes on and on. It’s no wonder that 42% of retail executives spend almost half of their […]
5 Signs Your Company Needs To Do Multi-Channel Marketing
Isn’t digital and direct mail marketing enough? When siloed, these methods don’t often gain the right results. But with a cohesive multi-channel approach, your campaign could increase ROI, build pipeline, and ultimately realize new customers. Multi-channel marketing benefits your business by enabling you to reach your customer no matter where they are. With the right […]
PFL and Outreach Partner to Add Tactile Marketing to the Digital Mix to Improve Sales Performance
Sales reps can easily execute orchestrated marketing campaigns with personalized gifts and to better engage prospects & customers at scale — all within the Outreach interface Livingston, Montana – March 11, 2019 – PFL, a leading MarTech company that is pioneering the ‘Tactile Marketing Automation’ category, today announced a strategic partnership with Outreach, a leading […]
Outreach and PFL Are Partnering Up! Here’s What to Expect for Your Sales Process
Thousands of sales teams use Outreach Galaxy every single day. Why? It’s among the most innovative and flexible sales platforms out there – and PFL is proud to join the ranks with our powerful marketing automation integrations. Today, we’re announcing a new strategic partnership to bring the modern versatility of Outreach Galaxy together with our […]
How to Use QR Codes for Direct Mail Marketing in 2019
Technology has brought tons of great advancements to marketing, and not just on the digital side. To wit: QR codes, an exciting print marketing tool that can help you combine your print and digital campaigns with one seamless step. QR codes aren’t new technology, but their use as a key feature in U.S. print marketing […]
6 Ways Financial Services Can Boost Their Digital Marketing
It’s a digital world out there, and even old-school industries have to change their marketing strategies if they want to keep up. And in finance, where industry regulations have generally made it more difficult for businesses to branch out with their digital marketing strategies, it’s important to get creative. Seventy-one percent of financial service organizations […]
How to Leverage LinkedIn to Enable Your Sales Team and Secure Leads
Better sales enablement starts with making better use of the tools that you have at your disposal. And one of those tools that has a lot to offer in terms of improving sales tactics and securing more leads is LinkedIn. LinkedIn is known for its efficiency in helping forge connections in the business world, but […]
5 Email Marketing Automation Workflows That Use Direct Mail
Harnessing the power of automation is key if you want to maximize the impact of your marketing efforts. With automation you can schedule emails and other mailings to occur at significant dates or times, engaging and re-engaging with customers to ensure that your brand stays close to their mind. While you could attempt to manage […]