Planning a company’s hosted event is difficult enough without the added worry of whether anyone will bother to show up, but at the back of every event planners’ mind is the need to drive attendance to a well-planned occasion. When Maurina Venturelli, Director of Demand Generation for Sumo Logic, was faced with promoting a hosted […]
We talk a lot about how Tactile Marketing Automation (TMA) builds personalization into your marketing and sales strategy. But that can mean more than just happier customer relations. TMA can also help solve problems that threaten your business’s chances for success. Consider the experience of Angela Dunbar, Marketing Manager for Blue Cross Blue Shield of […]
As a company, it’s in our DNA to help our customers be more successful. That’s why we fully dedicated the third annual Big Sky: Big Ideas conference to just that: customer experience. “The first time, we talked about the world, the second time, the economy and this time it’s about the customer,” said Salesforce Strategic […]
When building an account-based marketing (ABM) strategy, it’s important to do your research first. Fortunately, there are breakthrough companies featuring key thought leaders in account-based marketing tips, like Terminus’ Sangram Vajre, DemandGen’s David Lewis, and Mark Stouse, of Proof Analytics. Fortunately for me, I was able to glean insights firsthand from these experts, plus several […]
We’re all about our customers here at PFL. So much so that we’re dedicating our second annual Big Sky: Big Ideas Summit to the future of customer engagement. It will be a day to get inspired, explore Montana, have a blast and be in dialogue with the most brilliant minds in sales and marketing. But […]
PFL is proud to be part of the growing Montana tech community. Join us at the Big Sky: Big Ideas summit to join the conversation with top business leaders, marketers and visionaries.
6 Ways Financial Services Marketers Can Boost Their Digital Marketing
It’s a digital world out there, and even old-school industries have to change their marketing strategies if they want to keep up. And in finance, where industry regulations have generally made it more difficult for businesses to branch out with their digital marketing strategies, it’s important to get creative. Seventy-one percent of financial service organizations […]
How PFL Uses Tactile Marketing Automation to Boost Event Marketing
Event Marketing is Critical for PFL Event marketing delivers the bulk of our most qualified leads. Tradeshows, co-marketing events, webinars and local events generate the leads we need to keep our marketing machine well-oiled. Event marketing is also expensive. Industry events, such as Dreamforce, can easily cost a marketing team a minimum of $50,000. Despite […]
How PFL Uses Tactile Marketing Automation in Email Nurture Streams
Want to add direct mail to your nurture stream but don’t know how? We pull the curtain back on our own nurture stream and show you how PFL – the leader in automated direct mail – adds tactile marketing to our own nurture streams. See the detailed case study right here.
Breaking Down Direct Mail Marketing and Why It’s Relevant Again
Once advertising on the internet went from new-fangled to mainstream, most marketers shifted their focus toward new media channels like Facebook, Google Display ads, and content marketing to get the word out about their products and services. But direct mail is making a comeback. Let’s break down direct mail marketing and why it’s relevant again. […]
Using Direct Mail Automation to Ease Your Transition to GDPR Compliance
GDPR, which stands for General Data Protection Regulation (and heralded as “the most important change in data privacy regulation in 20 years”) was brought into effect across the EU in late spring 2018. Its goal is to standardize the way companies use consumer data, with strict regulations on how data is collected, stored, shared, and […]
What Exactly Is a Marketing Portal? Breaking Down the Nitty Gritty
When you think of a portal, you probably think of a door or a gate. A marketing portal is just that – a doorway used to enter an internal storefront. It can serve as a central content hub for a variety of materials that sales and marketing can use to generate leads, convert leads into […]
Sales Enablement in 2019: Looking to the Future
A new year is coming, and with it, new opportunities for embracing ways to sell smarter and sell better. And it starts with sales enablement. Sales enablement has “moved from the margins to the mainstream,” according to an executive summary report from CSO Insights. In 2013, fewer than 20% of companies worldwide were dedicating resources […]
4 Key Takeaways from B2B Marketing Forum 2018 That Challenge the Status Quo
Throughout every session at B2B Marketing Forum 2018, presented by MarketingProfs, it was clear that there was one common theme joining every message: curiosity. From Ann Handley’s opening presentation about defeating the “ignosaurus” (an apathetic, impervious, status quo-loving marketer – you don’t know any of those, do you?) to Nancy Duarte’s closing keynote on data […]
How to Use Lead Scoring and Segmentation to Make Direct Mail More Effective
Are you automating direct mail? Well, you should be. Lead scoring saves $$$ with direct mail. Here’s how you score for physical marketing.
How Tactile Marketing Automation Helped Sumo Logic Break Event Marketing Records
Planning a company’s hosted event is difficult enough without the added worry of whether anyone will bother to show up, but at the back of every event planners’ mind is the need to drive attendance to a well-planned occasion. When Maurina Venturelli, Director of Demand Generation for Sumo Logic, was faced with promoting a hosted […]