Tag: digital marketing

Using Direct Mail Automation to Ease Your Transition to GDPR Compliance

Filed in GDPR on November 29, 2018 by
Using Direct Mail Automation to Ease Your Transition to GDPR Compliance

GDPR, which stands for General Data Protection Regulation (and heralded as “the most important change in data privacy regulation in 20 years”) was brought into effect across the EU in late spring 2018. Its goal is to standardize the way companies use consumer data, with strict regulations on how data is collected, stored, shared, and […]

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What Exactly Is a Marketing Portal? Breaking Down the Nitty Gritty

Filed in Marketing Portal on November 27, 2018 by
What Exactly Is a Marketing Portal? Breaking Down the Nitty Gritty

When you think of a portal, you probably think of a door or a gate. A marketing portal is just that – a doorway used to enter an internal storefront. It can serve as a central content hub for a variety of materials that sales and marketing can use to generate leads, convert leads into […]

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Top B2B Sales and Marketing Tech Tools of 2018

Filed in Marketing Ideas on October 13, 2018 by
Top B2B Sales and Marketing Tech Tools of 2018

Your goal: market your products or services to the businesses who need them. Your ticket to success? An innovative set of B2B marketing tools that will simplify the process and help you reach more potential customers, more effectively. The internet is a veritable playground of efficiency boosters and martech solutions that help marketing managers work better, […]

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Why Direct Mail Automation is a Must-Have Tool for Digital Marketers

Filed in Marketing Automation on February 24, 2016 by
Why Direct Mail Automation is a Must-Have Tool for Digital Marketers

If your day is anything like mine, you’re swamped. Swamped with emails, phone calls, a barrage of meetings, early morning spin class, soccer practice, date night, that third cousin’s kid’s dance recital. With so much busyness, how do marketers get this crowd to stop, take a moment, and absorb a message that isn’t on their […]

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Marketo highlights ‘Tips & Tricks to Leverage the Powerful Combination of Print and Digital’

Filed in Marketing Automation on December 7, 2015 by
Marketo highlights ‘Tips & Tricks to Leverage the Powerful Combination of Print and Digital’

  We absolutely loved this article by Amy Guarino, VP of Global Channel Sales at Marketo, on the power of combining print with your digital initiatives. Not only does she make lots of great points, but she delivers some real actionables about how you can get creative with integrated print. Amy illustrates that print is […]

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Not all ‘10 Digital Marketing Trends in 2016’ are Digital

Filed in Marketing Ideas on November 24, 2015 by
Not all ‘10 Digital Marketing Trends in 2016’ are Digital

  Very soon, the lights will dim, the curtain will fall, and 2015 will take its final bow. The nearing of the New Year has marketers looking to 2016 with anticipation about what new trends, releases and capabilities are to come. The folks over at Conversion Advantage have put together an incredibly smart list of […]

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Experiential Direct Mail: The Secret Weapon in Your 2016 Marketing Mix

Filed in Marketing Automation on November 10, 2015 by
Experiential Direct Mail: The Secret Weapon in Your 2016 Marketing Mix

  We have seen a layering of new digital channels on top of existing digital channels to create a rich tapestry of ways to connect with customers. At the same time, we are witnessing the evolution of traditional channels like direct mail to be more 1-1, on-demand and experiential by becoming more tightly integrated into […]

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