Tag: direct mail automation

How to Use Lead Scoring and Segmentation to Make Direct Mail More Effective

Filed in Direct Mail Marketing on October 30, 2018 by
How to Use Lead Scoring and Segmentation to Make Direct Mail More Effective

Are you automating direct mail? Well, you should be. Lead scoring saves $$$ with direct mail. Here’s how you score for physical marketing.

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How Tactile Marketing Automation Helped Sumo Logic Break Event Marketing Records

Filed in Big Sky: Big Ideas, Marketing Automation on October 28, 2018 by

Planning a company’s hosted event is difficult enough without the added worry of whether anyone will bother to show up, but at the back of every event planners’ mind is the need to drive attendance to a well-planned occasion. When Maurina Venturelli, Director of Demand Generation for Sumo Logic, was faced with promoting a hosted […]

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14 Behavioral Triggers to Kick Off an Automated Direct Mail Campaign

Filed in Direct Mail Marketing on October 16, 2018 by

When should you send direct mail? While it’s not a cheap channel, the benefits are incredibly clear. How about you let your audience tell you when they’re ready for direct mail? If you are using an automated direct mail solution (PFL’s Tactile Marketing Automation, for example), you can set triggers in your marketing automation platform that […]

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5 Ways to Learn More About Your Customer Through Direct Mail Automation

Filed in Tactile Marketing Automation on October 16, 2018 by

Digital marketing is all about using data to make profitable adjustments to our campaigns, but you can use data from direct mail the same way. It requires more planning, and attention to detail, but the rewards are enormous. Here’s how you get started turning boring direct mail into a data-rich. What’s Tactile Marketing Automation? Tactile […]

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Targeted Direct Mail Means Higher Response Rates

Filed in Marketing Automation on November 3, 2017 by
Targeted Direct Mail Means Higher Response Rates

Tired of the sound of radio silence? Adding a direct mail channel to your outreach mix will help you cut through the clutter and really touch your prospects. It’s even better when the mail brings a bunch of mini Nerf guns to their office. An email is forgettable, but a gun war in the office? Instant […]

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How We Saw 258% Lift in Nurture Stream Engagement

Filed in Featured Posts, Marketing Automation on May 11, 2017 by
How We Saw 258% Lift in Nurture Stream Engagement

Omni-channel. Multi-channel. Siloed. Un-siloed. These terms get thrown around on marketing blogs so much they lose their meaning. What we mean when we talk about omni-channel marketing isn’t blasting your audience on every channel until they go deaf. We mean smart, orchestrated channel marketing that uses audience behavior, customer data and analytics to respond with […]

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