Tag: direct mail marketing

Using Direct Mail Automation to Ease Your Transition to GDPR Compliance

Filed in GDPR on November 29, 2018 by
Using Direct Mail Automation to Ease Your Transition to GDPR Compliance

GDPR, which stands for General Data Protection Regulation (and heralded as “the most important change in data privacy regulation in 20 years”) was brought into effect across the EU in late spring 2018. Its goal is to standardize the way companies use consumer data, with strict regulations on how data is collected, stored, shared, and […]

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How Tactile Marketing Automation Helped Sumo Logic Break Event Marketing Records

Filed in Big Sky: Big Ideas, Marketing Automation on October 28, 2018 by

Planning a company’s hosted event is difficult enough without the added worry of whether anyone will bother to show up, but at the back of every event planners’ mind is the need to drive attendance to a well-planned occasion. When Maurina Venturelli, Director of Demand Generation for Sumo Logic, was faced with promoting a hosted […]

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Direct Mail Marketing Campaigns: How Much Direct Mail is Too Much?

Filed in Direct Mail Marketing on October 15, 2018 by
Direct Mail Marketing Campaigns: How Much Direct Mail is Too Much?

Direct mail is memorable and effective. It’s also expensive, and potentially annoying, if you’re sending it out too frequently to your prospects. How can you strike the balance between sending too little mail to capture your leads’ interest and sending so much they feel bombarded? Here are our tips for planning the perfect cadence for […]

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When to Trigger Direct Mail: 7 Inspiring Use Cases for Your Direct Mail Marketing

Filed in Direct Mail Marketing on October 14, 2018 by
When to Trigger Direct Mail: 7 Inspiring Use Cases for Your Direct Mail Marketing

A good marketing manager knows that when it comes to effective, personalized advertising, direct mail is still the gold standard. While there’s no arguing that we’re firmly planted in the digital ad age, direct mail marketing continues to be one of the most successful means of reaching out to leads. Its response rate is 10-30 […]

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Top 5 Challenges For Financial Services Marketers

Filed in Financial Services Marketing on October 12, 2018 by
Top 5 Challenges For Financial Services Marketers

The past decade has seen unprecedented changes in the U.S. financial market, particularly around technologies, regulations, and consumer relations. And these changes have had a profound effect on how financial services do their marketing. Industry insiders have been working to address the new challenges of marketing financial services, and fortunately for those in the field, […]

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