Tag: marketing automation

10 Tips for Managing Marketing Assets

Filed in Marketing Automation on January 10, 2019 by
10 Tips for Managing Marketing Assets

You’re struggling to find new ways to engage with both current and potential customers. You know blanket ad campaigns and untargeted marketing simply isn’t the way to get this done but there you go, clicking ‘post ad’. You know marketing efforts need to be personalized for different demographics and targeted toward your most likely customers, […]

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How to Use Lead Scoring and Segmentation to Make Direct Mail More Effective

Filed in Direct Mail Marketing on October 30, 2018 by
How to Use Lead Scoring and Segmentation to Make Direct Mail More Effective

Are you automating direct mail? Well, you should be. Lead scoring saves $$$ with direct mail. Here’s how you score for physical marketing.

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Top B2B Sales and Marketing Tech Tools of 2018

Filed in Marketing Ideas on October 13, 2018 by
Top B2B Sales and Marketing Tech Tools of 2018

Your goal: market your products or services to the businesses who need them. Your ticket to success? An innovative set of B2B marketing tools that will simplify the process and help you reach more potential customers, more effectively. The internet is a veritable playground of efficiency boosters and martech solutions that help marketing managers work better, […]

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Top 5 Challenges For Financial Services Marketers

Filed in Financial Services Marketing on October 12, 2018 by
Top 5 Challenges For Financial Services Marketers

The past decade has seen unprecedented changes in the U.S. financial market, particularly around technologies, regulations, and consumer relations. And these changes have had a profound effect on how financial services do their marketing. Industry insiders have been working to address the new challenges of marketing financial services, and fortunately for those in the field, […]

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Creating Powerful Customer Experiences for Financial Service Pros

Filed in Financial Services Marketing on October 10, 2018 by
Creating Powerful Customer Experiences for Financial Service Pros

The banking sector has undergone some pretty major transformations in the past decade. Since the financial crash of 2008, banks and credit unions have been in a tight bid to win back consumer trust. The goal has been spotlighting the customer experience while adapting to technology that prioritizes convenience over in-person interactions. Powerful customer experiences […]

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2018 Multichannel Marketing Report: Orchestration for the Win

Filed in Marketing Automation on January 8, 2018 by
2018 Multichannel Marketing Report: Orchestration for the Win

We teamed up with Heinz Marketing in August to conduct a study amongst B2B marketers. Why? To bring ourselves– and you– closer to the special sauce in your marketing mix. We dug deep, looking for correlations between marketing channel mixes, diversity and effectiveness to figure out what the real marketing game changer is today. In […]

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How We Saw 258% Lift in Nurture Stream Engagement

Filed in Featured Posts, Marketing Automation on May 11, 2017 by
How We Saw 258% Lift in Nurture Stream Engagement

Omni-channel. Multi-channel. Siloed. Un-siloed. These terms get thrown around on marketing blogs so much they lose their meaning. What we mean when we talk about omni-channel marketing isn’t blasting your audience on every channel until they go deaf. We mean smart, orchestrated channel marketing that uses audience behavior, customer data and analytics to respond with […]

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Get the Most Out of Your Martech Investment

Filed in Marketing Automation on March 13, 2017 by
Get the Most Out of Your Martech Investment

Marketing automation platforms can help you do a lot more than bombard your prospects with emails. Stop this insane race to the bottom and get the most out of your investment.

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How to Use Rich Behavioral Data

Filed in Marketing Automation on September 30, 2016 by
How to Use Rich Behavioral Data

You search for a new blender on Google, visit the Vitamix site, put one in your cart on Amazon but don’t buy it, and suddenly you’re seeing ads for that blender in your Facebook feed and all over Amazon. This is advertising using rich behavioral data. There’s no chance you’re going to forget about that […]

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Why Direct Mail Automation Software is a Must-Have Tool for Digital Marketers

Filed in Marketing Automation on February 24, 2016 by
Why Direct Mail Automation Software is a Must-Have Tool for Digital Marketers

If your day is anything like mine, you’re swamped. Swamped with emails, phone calls, a barrage of meetings, early morning spin class, soccer practice, date night, that third cousin’s kid’s dance recital. With so much busyness, how do marketers get this crowd to stop, take a moment, and absorb a message that isn’t on their […]

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