Tag: marketing ideas

How to Use QR Codes for Direct Mail Marketing in 2019

Filed in Marketing Ideas on February 5, 2019 by
How to Use QR Codes for Direct Mail Marketing in 2019

Technology has brought tons of great advancements to marketing, and not just on the digital side. To wit: QR codes, an exciting print marketing tool that can help you combine your print and digital campaigns with one seamless step. QR codes aren’t new technology, but their use as a key feature in U.S. print marketing […]

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How to Calculate Conversion Rates with Tactile Marketing Automation

Filed in Tactile Marketing Automation on January 3, 2019 by
How to Calculate Conversion Rates with Tactile Marketing Automation

Conversion rates: they’re one of the most popular key performance indicators in sales and also one of the most difficult to quantify. But regardless of your industry, being able to calculate conversion rates is necessary for measuring success and optimizing the sales funnel journey. You just need to know what you’re looking for—and how to get there.

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6 Ways Financial Services Marketers Can Boost Their Digital Marketing

Filed in Financial Services Marketing on December 18, 2018 by
6 Ways Financial Services Marketers Can Boost Their Digital Marketing

It’s a digital world out there, and even old-school industries have to change their marketing strategies if they want to keep up. And in finance, where industry regulations have generally made it more difficult for businesses to branch out with their digital marketing strategies, it’s important to get creative. Seventy-one percent of financial service organizations […]

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10 Marketing Ideas for Financial Advisors

Filed in Financial Services Marketing, Marketing Ideas on October 12, 2018 by
10 Marketing Ideas for Financial Advisors

Marketing managers in the financial space are in a unique position. There are a lot of factors that play in to the success and creativity (or lack thereof) of a financial marketing campaign, including consumer trust, industry standards, and of course, good old federal regulations. But just because these factors exist doesn’t mean they have […]

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Direct Mail Copywriting Tips: Writing a Personalized Note That Converts

Filed in Content Marketing, Sales Enablement on August 21, 2018 by
Direct Mail Copywriting Tips: Writing a Personalized Note That Converts

Personalized notes are the whole reason you should send direct mail. This is the key to building real engagement. Here’s how to perfect your writing.

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Utilizing Today’s Top 5 Tactile Marketing Automation Trends

Filed in Multichannel Marketing on July 23, 2018 by
Utilizing Today’s Top 5 Tactile Marketing Automation Trends

What’s the latest in direct-mail marketing? We should know. It’s what we do best, after all. The digital world is a crowded place, but we are experts at kicking open doors and making a real impact with the power of real stuff. We call that Tactile Marketing Automation® (TMA). We’ll walk you through some of […]

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PFL’s Customer Rewards Program Playbook

Filed in Customer Loyalty Marketing on June 6, 2018 by
PFL’s Customer Rewards Program Playbook

A customer rewards program, when done right, can be a powerful tool for business growth. With 75% of consumers in a Virtual Incentives study saying they favor companies that offer rewards, your customers may not see loyalty programs as a bonus, but rather an expectation. However, here’s the secret sauce to creating a standout rewards […]

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4 Ideas for Better Customer Loyalty Marketing

Filed in Marketing Ideas on May 18, 2018 by
4 Ideas for Better Customer Loyalty Marketing

Customer loyalty programs are a relatively easy way to drive revenue numbers for businesses of any size. Existing customers are 60-70% more likely to buy your products vs. selling to a new prospect, which is only 5-20%. (The Gartner Group) Reducing churn from 10% to 5% can raise profitability by 50%. Word of mouth marketing […]

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Escape the Dumpster Fire: Attribution Models for Direct Mail

Filed in Featured Posts, Marketing Ideas on May 10, 2018 by
Escape the Dumpster Fire: Attribution Models for Direct Mail

What is Marketing Attribution? Why should you care? And how do the savviest marketers measure attribution? If any of those questions have been bouncing around in your mind, you’ve come to the right place. Attribution is simply the science of measuring how much revenue your marketing efforts have generated. Did the television ad spot work? […]

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