Tag: multi-channel marketing

A Marketer’s Guide to the Neuroscience of Multichannel Marketing

Filed in Marketing Science on August 6, 2018 by
A Marketer’s Guide to the Neuroscience of Multichannel Marketing

Pop Quiz: What is the single most effective platform marketers can leverage for advertising in 2018? If you said “Trick question,” you’re correct. Today, prospects don’t just find information through a single channel like email, Facebook, or ad retargeting. Often, when someone decides to buy, it’s because they’ve become familiarized with the brand through a […]

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2018 Multichannel Marketing Report: Orchestration for the Win

Filed in Marketing Automation on January 8, 2018 by
2018 Multichannel Marketing Report: Orchestration for the Win

We teamed up with Heinz Marketing in August to conduct a study amongst B2B marketers. Why? To bring ourselves– and you– closer to the special sauce in your marketing mix. We dug deep, looking for correlations between marketing channel mixes, diversity and effectiveness to figure out what the real marketing game changer is today. In […]

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