Tag: Multichannel Marketing

How To Create Effective Multichannel Nurture Programs

Filed in Multichannel Marketing on July 30, 2018 by
How To Create Effective Multichannel Nurture Programs

If you’re only using automated email campaigns to nurture your B2B customers, you may have a serious case of tunnel vision. Our expectations have changed. Thanks to Netflix, Pandora and other streaming services, along with the rise of ad blockers and more advances spam filters, we no longer expect digital marketing. We can resist it, […]

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2018 Multichannel Marketing Report: Orchestration for the Win

Filed in Marketing Automation on January 8, 2018 by
2018 Multichannel Marketing Report: Orchestration for the Win

We teamed up with Heinz Marketing in August to conduct a study amongst B2B marketers. Why? To bring ourselves– and you– closer to the special sauce in your marketing mix. We dug deep, looking for correlations between marketing channel mixes, diversity and effectiveness to figure out what the real marketing game changer is today. In […]

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