Tag: personal marketing center

10 Tips for Managing Marketing Assets

Filed in Marketing Automation on January 10, 2019 by
10 Tips for Managing Marketing Assets

You’re struggling to find new ways to engage with both current and potential customers. You know blanket ad campaigns and untargeted marketing simply isn’t the way to get this done but there you go, clicking ‘post ad’. You know marketing efforts need to be personalized for different demographics and targeted toward your most likely customers, […]

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10 Habits that Increase Sales Productivity

Filed in Sales Enablement on January 8, 2019 by
10 Habits that Increase Sales Productivity

If there’s one goal that almost all sales reps share, it’s increased sales productivity. Meeting sales productivity goals makes a rep more valuable to the company, often earning them bonuses and creating a good case for possible promotions in the future. On top of that, productive sales representatives make the company more successful as a […]

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Top 5 FinServ Marketing Trends for 2018

Filed in Marketing Ideas on February 20, 2018 by
Top 5 FinServ Marketing Trends for 2018

Recently, Amazon announced they are dipping a single toe into the US healthcare market, not even a public offering, just healthcare management for their employees. Two hours later, the industry’s leaders saw $30 billion in market value evaporate. The financial services market is facing a similar assault by innovative FinTech companies who have adopted the […]

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Feel the PFL Customer Experience

Filed in Customer Experience on November 16, 2017 by
Feel the PFL Customer Experience

What’s it like working with PFL? We’d prefer to let our customers tell you. By bringing direct mail, an old-school tactic, back in automated form, we’ve helped our clients use direct mail to drive their strategies and results. They have much to share, so watch on to learn how perfectly timed triggers and non-digital communication […]

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Stuck in a T-Shirt: Why Sales & Marketing Need to Get Along

Filed in Marketing Ideas on May 2, 2017 by
Stuck in a T-Shirt: Why Sales & Marketing Need to Get Along

The smarketing struggle is indeed real. So is being stuck in a t-shirt with your mean older brother after you get in a fight. And would a breakdown in communication by another name smell as sweet? We’ve all heard it before. Marketing people think salespeople need to come down to earth and stick with a […]

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5 Reasons Why Outside Sales Needs to Practice Brand Compliance

Filed in Sales Enablement on March 27, 2017 by
5 Reasons Why Outside Sales Needs to Practice Brand Compliance

Do you run a tight ship? Now think of the visibility between your sales and marketing teams. Is your sales team external? Now think of your ship. Do you see too many tacks in its course? Now, think of all the different way your brand communicates to the outside world. Do they tell the same […]

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Personal Marketing Center Live on Salesforce AppExchange

Filed in Sales Enablement on October 26, 2016 by
Personal Marketing Center Live on Salesforce AppExchange

We’ve just released the first cross-cloud solution on the AppExchange: Personal Marketing Center!

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