Tag: salesforce

3 Marketing Lessons You Can Take From Dreamforce 2018

Filed in Marketing Ideas on October 9, 2018 by
3 Marketing Lessons You Can Take From Dreamforce 2018

In the weeks leading up to Dreamforce 2018, whenever I mentioned to someone that I was attending Dreamforce on behalf of PFL, I was met with equal parts jealousy and sympathy. Marketing lessons aside, there really isn’t another conference like it: from the thousands of sessions tailored to pros in any industry or department, to […]

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Feel the PFL Customer Experience

Filed in Customer Experience on November 16, 2017 by
Feel the PFL Customer Experience

What’s it like working with PFL? We’d prefer to let our customers tell you. By bringing direct mail, an old-school tactic, back in automated form, we’ve helped our clients use direct mail to drive their strategies and results. They have much to share, so watch on to learn how perfectly timed triggers and non-digital communication […]

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Targeted Direct Mail Means Higher Response Rates

Filed in Marketing Automation on November 3, 2017 by
Targeted Direct Mail Means Higher Response Rates

Tired of the sound of radio silence? Adding a direct mail channel to your outreach mix will help you cut through the clutter and really touch your prospects. It’s even better when the mail brings a bunch of mini Nerf guns to their office. An email is forgettable, but a gun war in the office? Instant […]

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Personal Marketing Center Live on Salesforce AppExchange

Filed in Sales Enablement on October 26, 2016 by
Personal Marketing Center Live on Salesforce AppExchange

We’ve just released the first cross-cloud solution on the AppExchange: Personal Marketing Center!

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Proud to Be Part of Connections 2016

Filed in PFL News on May 18, 2016 by
Proud to Be Part of Connections 2016

Connections 2016 was three days of pure inspiration (and a little bit of perspiration, thanks, Atlanta). Salesforce is truly dedicated to their community and that is why Connections is such a powerful, fun, and energizing event. And trust us, you need that energy to make it through three days of keynotes, sneak peeks at new […]

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Happy 10th Birthday Salesforce AppExchange!

Filed in Sales Enablement on January 14, 2016 by
Happy 10th Birthday Salesforce AppExchange!

  The year 2006 brought about a lot of monumental events: the launch of Twitter, the demotion of Pluto to a dwarf planet (#neverforget), and the birth of the Salesforce AppExchange. Since its launch, Salesforce has welcomed 2,929 apps into the AppExchange and witnessed a staggering 3,478,105 installations (and counting). Their focus to help their […]

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Top 4 Reasons You Should be at Tahoe Dreamin’

Filed in Marketing Ideas, Sales Enablement on January 8, 2016 by
Top 4 Reasons You Should be at Tahoe Dreamin’

If you’re using Salesforce and are not at Tahoe Dreamin’ on January 22nd of 2016, you’re missing out. This inaugural event is the Midwest Dreamin’ of the West Coast—a super-user group gathering put on by Salesforce users themselves. Tahoe Dreamin’ promises to bring some of the greatest minds in the Salesforce West Coast community together […]

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Experiential Direct Mail: The Secret Weapon in Your 2016 Marketing Mix

Filed in Marketing Automation on November 10, 2015 by
Experiential Direct Mail: The Secret Weapon in Your 2016 Marketing Mix

  We have seen a layering of new digital channels on top of existing digital channels to create a rich tapestry of ways to connect with customers. At the same time, we are witnessing the evolution of traditional channels like direct mail to be more 1-1, on-demand and experiential by becoming more tightly integrated into […]

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Hottest Sales Tools at Dreamforce 2015—PFL Makes the List

Filed in Sales Enablement on October 12, 2015 by
Hottest Sales Tools at Dreamforce 2015—PFL Makes the List

Amidst the mind-blowing, high-tech landscape that was Dreamforce 2015, we noticed one major trend: it’s getting harder and harder to impress anyone. Show someone a new tool that leverages data to increase sales effectiveness, and they’ll show you dozens of other companies doing the same thing. To stand out from the crowd and demonstrate measurable […]

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