Tag: storytelling

Why B2B Storytelling Matters More Than Ever

Filed in Marketing Ideas on September 11, 2018 by
Why B2B Storytelling Matters More Than Ever

Storytelling has become integral to content marketing over the last decade, especially for B2C organizations. But as B2B marketing becomes increasingly personalized and focused on close relationships with buyers, marketing teams are working to define exactly what “storytelling” looks like from company to company. Because there’s no single vehicle for storytelling, only tools that can […]

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