Tag: storytelling

Why B2B Storytelling Matters More Than Ever

Filed in Marketing Ideas on September 11, 2018 by
Why B2B Storytelling Matters More Than Ever

Storytelling has become integral to content marketing over the last decade, especially for B2C organizations. But as B2B marketing becomes increasingly personalized and focused on close relationships with buyers, marketing teams are working to define exactly what “storytelling” looks like from company to company. Because there’s no single vehicle for storytelling, only tools that can […]

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6 Ways to Sell with Storytelling

Filed in Sales Enablement on April 28, 2015 by
6 Ways to Sell with Storytelling

In the early 1960’s, a track and field coach out of Oregon had a ritual he lived by. At the start of every season, he could be found in the locker room, wrapping a measuring tape around the feet of every runner, jotting down measurements on a pad of paper. He believed that if he […]

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