Tag: tactile marketing automation

How PFL Uses Tactile Marketing Automation in Email Nurture Streams

Filed in Multichannel Marketing on December 6, 2018 by
How PFL Uses Tactile Marketing Automation in Email Nurture Streams

Want to add direct mail to your nurture stream but don’t know how? We pull the curtain back on our own nurture stream and show you how PFL – the leader in automated direct mail – adds tactile marketing to our own nurture streams. See the detailed case study right here.

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How Tactile Marketing Automation Helped Sumo Logic Break Event Marketing Records

Filed in Big Sky: Big Ideas, Marketing Automation on October 28, 2018 by

Planning a company’s hosted event is difficult enough without the added worry of whether anyone will bother to show up, but at the back of every event planners’ mind is the need to drive attendance to a well-planned occasion. When Maurina Venturelli, Director of Demand Generation for Sumo Logic, was faced with promoting a hosted […]

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5 Ways to Learn More About Your Customer Through Direct Mail Automation

Filed in Tactile Marketing Automation on October 16, 2018 by

Digital marketing is all about using data to make profitable adjustments to our campaigns, but you can use data from direct mail the same way. It requires more planning, and attention to detail, but the rewards are enormous. Here’s how you get started turning boring direct mail into a data-rich. What’s Tactile Marketing Automation? Tactile […]

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3 Marketing Lessons You Can Take From Dreamforce 2018

Filed in Marketing Ideas on October 9, 2018 by
3 Marketing Lessons You Can Take From Dreamforce 2018

In the weeks leading up to Dreamforce 2018, whenever I mentioned to someone that I was attending Dreamforce on behalf of PFL, I was met with equal parts jealousy and sympathy. Marketing lessons aside, there really isn’t another conference like it: from the thousands of sessions tailored to pros in any industry or department, to […]

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Utilizing Today’s Top 5 Tactile Marketing Automation Trends

Filed in Multichannel Marketing on July 23, 2018 by
Utilizing Today’s Top 5 Tactile Marketing Automation Trends

What’s the latest in direct-mail marketing? We should know. It’s what we do best, after all. The digital world is a crowded place, but we are experts at kicking open doors and making a real impact with the power of real stuff. We call that Tactile Marketing Automation® (TMA). We’ll walk you through some of […]

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PFL’s Customer Rewards Program Playbook

Filed in Customer Loyalty Marketing on June 6, 2018 by
PFL’s Customer Rewards Program Playbook

A customer rewards program, when done right, can be a powerful tool for business growth. With 75% of consumers in a Virtual Incentives study saying they favor companies that offer rewards, your customers may not see loyalty programs as a bonus, but rather an expectation. However, here’s the secret sauce to creating a standout rewards […]

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4 Ideas for Better Customer Loyalty Marketing

Filed in Marketing Ideas on May 18, 2018 by
4 Ideas for Better Customer Loyalty Marketing

Customer loyalty programs are a relatively easy way to drive revenue numbers for businesses of any size. Existing customers are 60-70% more likely to buy your products vs. selling to a new prospect, which is only 5-20%. (The Gartner Group) Reducing churn from 10% to 5% can raise profitability by 50%. Word of mouth marketing […]

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Tactile Marketing Ideas

Filed in Marketing Ideas on March 19, 2018 by
Tactile Marketing Ideas

Marketers have been rattled by two huge changes that are the equivalent of an extinction event for old-school digital marketing. First, the number of digital messages we all receive every day has reached critical mass. 3,500 messages a day! From email blasts to banner ads to YouTube pre-roll ads – we’re bombarded by digital marketing. So […]

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2018 Multichannel Marketing Report: Orchestration for the Win

Filed in Marketing Automation on January 8, 2018 by
2018 Multichannel Marketing Report: Orchestration for the Win

We teamed up with Heinz Marketing in August to conduct a study amongst B2B marketers. Why? To bring ourselves– and you– closer to the special sauce in your marketing mix. We dug deep, looking for correlations between marketing channel mixes, diversity and effectiveness to figure out what the real marketing game changer is today. In […]

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Feel the PFL Customer Experience

Filed in Customer Experience on November 16, 2017 by
Feel the PFL Customer Experience

What’s it like working with PFL? We’d prefer to let our customers tell you. By bringing direct mail, an old-school tactic, back in automated form, we’ve helped our clients use direct mail to drive their strategies and results. They have much to share, so watch on to learn how perfectly timed triggers and non-digital communication […]

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