Tag: tactile marketing automation

6 Ways Financial Services Can Boost Their Digital Marketing

Filed in Financial Services Marketing on January 31, 2019 by
6 Ways Financial Services Can Boost Their Digital Marketing

It’s a digital world out there, and even old-school industries have to change their marketing strategies if they want to keep up. And in finance, where industry regulations have generally made it more difficult for businesses to branch out with their digital marketing strategies, it’s important to get creative. Seventy-one percent of financial service organizations […]

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How to Calculate Conversion Rates with Tactile Marketing Automation

Filed in Tactile Marketing Automation on January 3, 2019 by
How to Calculate Conversion Rates with Tactile Marketing Automation

Conversion rates: they’re one of the most popular key performance indicators in sales and also one of the most difficult to quantify. But regardless of your industry, being able to calculate conversion rates is necessary for measuring success and optimizing the sales funnel journey. You just need to know what you’re looking for—and how to get there.

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How PFL Uses Tactile Marketing Automation in Email Nurture Streams

Filed in Multichannel Marketing on December 6, 2018 by
How PFL Uses Tactile Marketing Automation in Email Nurture Streams

Want to add direct mail to your nurture stream but don’t know how? We pull the curtain back on our own nurture stream and show you how PFL – the leader in automated direct mail – adds tactile marketing to our own nurture streams. See the detailed case study right here.

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Using Direct Mail Automation to Ease Your Transition to GDPR Compliance

Filed in Direct Mail Marketing on November 29, 2018 by
Using Direct Mail Automation to Ease Your Transition to GDPR Compliance

GDPR, which stands for General Data Protection Regulation (and heralded as “the most important change in data privacy regulation in 20 years”) was brought into effect across the EU in late spring 2018. Its goal is to standardize the way companies use consumer data, with strict regulations on how data is collected, stored, shared, and […]

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5 Ways to Learn More About Your Customer Through Direct Mail Automation

Filed in Tactile Marketing Automation on October 16, 2018 by

Digital marketing is all about using data to make profitable adjustments to our campaigns, but you can use data from direct mail the same way. It requires more planning, and attention to detail, but the rewards are enormous. Here’s how you get started turning boring direct mail into a data-rich. What’s Tactile Marketing Automation? Tactile […]

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3 Marketing Lessons You Can Take From Dreamforce 2018

Filed in Marketing Ideas on October 9, 2018 by
3 Marketing Lessons You Can Take From Dreamforce 2018

In the weeks leading up to Dreamforce 2018, whenever I mentioned to someone that I was attending Dreamforce on behalf of PFL, I was met with equal parts jealousy and sympathy. Marketing lessons aside, there really isn’t another conference like it: from the thousands of sessions tailored to pros in any industry or department, to […]

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Utilizing Today’s Top 5 Tactile Marketing Automation Trends

Filed in Multichannel Marketing on July 23, 2018 by
Utilizing Today’s Top 5 Tactile Marketing Automation Trends

What’s the latest in direct-mail marketing? We should know. It’s what we do best, after all. The digital world is a crowded place, but we are experts at kicking open doors and making a real impact with the power of real stuff. We call that Tactile Marketing Automation® (TMA). We’ll walk you through some of […]

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PFL’s Customer Rewards Program Playbook

Filed in Customer Loyalty Marketing on June 6, 2018 by
PFL’s Customer Rewards Program Playbook

A customer rewards program, when done right, can be a powerful tool for business growth. With 75% of consumers in a Virtual Incentives study saying they favor companies that offer rewards, your customers may not see loyalty programs as a bonus, but rather an expectation. However, here’s the secret sauce to creating a standout rewards […]

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4 Ideas for Better Customer Loyalty Marketing

Filed in Marketing Ideas on May 18, 2018 by
4 Ideas for Better Customer Loyalty Marketing

Customer loyalty programs are a relatively easy way to drive revenue numbers for businesses of any size. Existing customers are 60-70% more likely to buy your products vs. selling to a new prospect, which is only 5-20%. (The Gartner Group) Reducing churn from 10% to 5% can raise profitability by 50%. Word of mouth marketing […]

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