If you’re using Salesforce and are not at Tahoe Dreamin’ on January 22nd of 2016, you’re missing out. This inaugural event is the Midwest Dreamin’ of the West Coast—a super-user group gathering put on by Salesforce users themselves. Tahoe Dreamin’ promises to bring some of the greatest minds in the Salesforce West Coast community together […]
With Dreamforce 2015 on the horizon, many of us are gearing up for the trip. And while getting those business cards printed, suits pressed and flights booked are all important, we thought we’d break down some of the real-life situations everyone ought to be prepared for. 1. Keep in mind the company you’ll keep. […]
How to Use QR Codes for Direct Mail Marketing in 2019
Technology has brought tons of great advancements to marketing, and not just on the digital side. To wit: QR codes, an exciting print marketing tool that can help you combine your print and digital campaigns with one seamless step. QR codes aren’t new technology, but their use as a key feature in U.S. print marketing […]
6 Ways Financial Services Can Boost Their Digital Marketing
It’s a digital world out there, and even old-school industries have to change their marketing strategies if they want to keep up. And in finance, where industry regulations have generally made it more difficult for businesses to branch out with their digital marketing strategies, it’s important to get creative. Seventy-one percent of financial service organizations […]
How to Leverage LinkedIn to Enable Your Sales Team and Secure Leads
Better sales enablement starts with making better use of the tools that you have at your disposal. And one of those tools that has a lot to offer in terms of improving sales tactics and securing more leads is LinkedIn. LinkedIn is known for its efficiency in helping forge connections in the business world, but […]
5 Email Marketing Automation Workflows That Use Direct Mail
Harnessing the power of automation is key if you want to maximize the impact of your marketing efforts. With automation you can schedule emails and other mailings to occur at significant dates or times, engaging and re-engaging with customers to ensure that your brand stays close to their mind. While you could attempt to manage […]
30 Best Sales Tools to Close More Accounts
If you’re in sales, you know that there’s no one-size-fits-all way to close them all. Some accounts are easy, while some take a lot of coaxing to get across the finish line. Regardless of the type of account you’re working, having the right tools to work with will make the task a lot easier. Not […]
How to Create an Effective Sales Enablement Strategy
There is a popular conception that a sales team is just a bunch of workers sitting in cubicles, making one cold call after another to try and find someone willing to buy what they’re offering. It’s a representation that’s popular in TV and movies, usually followed by a plucky hero refusing to read from his […]
Improving Sales Productivity with Smart Integrations, Tactile Marketing Automation, and SwagIQ
Couldn’t we all use a little bit of help being more productive? Improving sales productivity may be a lofty goal, but in fact, becoming more productive in sales can be easily accomplished with the right tools. You just have to know what they are. Improved sales productivity is a major guiding force for most organizations. […]
10 Tips for Managing Marketing Assets
You’re struggling to find new ways to engage with both current and potential customers. You know blanket ad campaigns and untargeted marketing simply isn’t the way to get this done but there you go, clicking ‘post ad’. You know marketing efforts need to be personalized for different demographics and targeted toward your most likely customers, […]
10 Habits that Increase Sales Productivity
If there’s one goal that almost all sales reps share, it’s increased sales productivity. Meeting sales productivity goals makes a rep more valuable to the company, often earning them bonuses and creating a good case for possible promotions in the future. On top of that, productive sales representatives make the company more successful as a […]
How to Calculate Conversion Rates with Tactile Marketing Automation
Conversion rates: they’re one of the most popular key performance indicators in sales and also one of the most difficult to quantify. But regardless of your industry, being able to calculate conversion rates is necessary for measuring success and optimizing the sales funnel journey. You just need to know what you’re looking for—and how to get there.