If you’re using Salesforce and are not at Tahoe Dreamin’ on January 22nd of 2016, you’re missing out. This inaugural event is the Midwest Dreamin’ of the West Coast—a super-user group gathering put on by Salesforce users themselves. Tahoe Dreamin’ promises to bring some of the greatest minds in the Salesforce West Coast community together […]
With Dreamforce 2015 on the horizon, many of us are gearing up for the trip. And while getting those business cards printed, suits pressed and flights booked are all important, we thought we’d break down some of the real-life situations everyone ought to be prepared for. 1. Keep in mind the company you’ll keep. […]
5 Steps to Wake the Dead Accounts That Haunt You
Has the ghost of a supposedly dead B2B account visited you during strategy meetings or in the long hours of the night? When situations like this occur, we at PFL recommend making the play to wake the dead.
PFL and Clari Combine to Optimize the Sales Process Experience – Here’s How
Both PFL and Clari are leaders in streamlining and optimizing the sales experience from the prospect’s perspective. But when combined, they make a powerful team. Here’s how:
Quick Guide: How To Prepare Your Salesforce for Account-Based Marketing
A good data structure is essential for a strong account-based marketing (ABM) strategy. Here are 4 tips to help you get your Salesforce account-based marketing instance in tip-top shape.
How to Create a Brand Management Strategy
What a “brand management strategy” means can differ depending on your business. Even Wikipedia’s description focuses predominantly on the ‘tangible elements of brand management’ such as ‘the product itself; its look, price, and packaging, etc.’ This definition is fine, except for one thing: your brand isn’t just your product, the colors you choose, or your […]
20 Best Sales Enablement Tools to Consider in 2019
Perfect coordination between your marketing and sales teams would be a dream come true. While we’re on the subject of fantasy, why not also wish for a perfectly streamlined sales cycle and effortless lead qualification? Well, while we might not have a magic wand, these sales enablement apps for desktop and mobile apps for sales […]
10 Things Every Marketing Director Should Know About Marketing Automation
Marketing is an intensely competitive industry. And it seems like there is always a new feature, strategy, or channel that will make or break you. Email automation, direct mail automation, social media, ABM, CRM, AI – the list goes on and on. It’s no wonder that 42% of retail executives spend almost half of their […]
5 Signs Your Company Needs To Do Multichannel Marketing
Isn’t digital and direct mail marketing enough? When siloed, these methods don’t often gain the right results. But with a cohesive multi-channel approach, your campaign could increase ROI, build pipeline, and ultimately realize new customers. Multi-channel marketing benefits your business by enabling you to reach your customer no matter where they are. With the right […]
PFL and Outreach Partner to Add Tactile Marketing to the Digital Mix to Improve Sales Performance
Sales reps can easily execute orchestrated marketing campaigns with personalized gifts and to better engage prospects & customers at scale — all within the Outreach interface Livingston, Montana – March 11, 2019 – PFL, a leading MarTech company that is pioneering the ‘Tactile Marketing Automation’ category, today announced a strategic partnership with Outreach, a leading […]
Outreach and PFL Are Partnering Up! Here’s What to Expect for Your Sales Process
Thousands of sales teams use Outreach Galaxy every single day. Why? It’s among the most innovative and flexible sales platforms out there – and PFL is proud to join the ranks with our powerful marketing automation integrations. Today, we’re announcing a new strategic partnership to bring the modern versatility of Outreach Galaxy together with our […]
How to Use QR Codes for Direct Mail Marketing in 2019
Technology has brought tons of great advancements to marketing, and not just on the digital side. To wit: QR codes, an exciting print marketing tool that can help you combine your print and digital campaigns with one seamless step. QR codes aren’t new technology, but their use as a key feature in U.S. print marketing […]