Creating
Powerful Moments

Hear New York Times bestselling author, Dan Heath, share key learnings from his book The Power of Moments that can help you elevate your programs. He will discuss why we remember some experiences and forget others, the four elements that make up our most defining moments, and how we can create memorable moments.

‍

You will learn:

     
• Ways to add an element of surprise to stand out and engage your audience
     
• The value of boosting sensory appeal in your programs
     
• Strategies to create urgency in your messaging to drive action
     
• Tactics for delivering powerful moments throughout your marketing campaigns
   

‍