PURL Rules and Best Practices

As many turn to a digital-only strategy, you can stand out with a personal touch like direct mail. Need to use preferred shipping addresses? No problem!

Marketing works not just because of the message, but because of the signals it delivers, both consciously and unconsciously.

GDPR doesn’t make it any easier to run effective marketing campaigns. However, direct mail might be the dark horse when it comes to staying compliant while growing sales.