Holiday Traditions Around the World: It’s a Physical Gift
As we approach that time of the year when giving gifts, both personally and for business, is top of mind for many of us, I wondered what gift-giving looked like around the world.
Articles / Blog
Creating Customer Personas for Data-Driven Marketing
Whether your company is just beginning it digital transformation, or if it is well along on the path to maturity, customer personas are foundational to establishing consistent and replicable criteria about your customers that provide the data-driven basis for your customer-facing business strategy.
Four Ways Mere Mortal Brands Can Create Disney-like ‘Magical Moments’
How can your brand give employees wide latitude in making every customer happy? Allowing staff to dole out small discounts, rewards, or other goodies, whether through direct mail or in-person, might instantly engender deep loyalty.
‘Orchestrated Serendipity’ and the Viral Marketing Campaign
Whether it’s a segment of your collected leads or a sales-driven personalized step, marketers can drive significant individual attention by enabling sales staff to personalize a step in the sequence.
Don’t Let the Supply-chain Be the Weak Link in Your Holiday Experience
The holidays are coming and will be here before we know it. But if news about the supply chain is to be believed, what might not be coming are the items you plan to buy for the various celebrations.
If Your Brand Vanished Tomorrow, Would Anybody Care?
When brand do these things right, and when they create integrated, orchestrated and impactful experiences at scale, they’re suddenly able to establish connections that transcend a simple transactional.
Come for The Digital, Stay for the Physical
Come for the digital, stay for the physical. As stated: The human experience is hybrid.
The Customer Experience: It’s A Generational Thing
Traditional marketing programs used in tandem with advanced digital programs and analog elements might be the optimal solution for your business and customers.
Let’s Get Physical, In a Digital Kind of Way
In a world where the signal-to-noise ratio is often deafening, marketers and sales professionals must step back and assess what works best in a particular situation.
Heeding Digital Signals: Which Customer-Behavior Metrics Count
As customer data has become deeper and more complex, businesses are able to tap into even more insight into customer behaviors, with an unparalleled understanding of their habits and preferences persistently over time.
Forget ‘Black Friday’: For Business, the Time to Shop is Now
Even if you’re not mentally prepared for all the holiday music and trappings, you should prepare your business for the holiday season ASAP
It’s the Thought that Counts: The Story of Business Gifts at the Holidays
Interested in learning more about how to create some magical moments for your prospects, customers, and employees this holiday season?
