4 Tips for Using Personas in Account-Based Marketing
If you’re looking to increase target account conversions, try optimizing your persona marketing strategy with these four tips!
Articles / Blog
5 Ways to Use Preferred Address Capture
Due to the increase in remote working, businesses didn’t have a reliable method to reach people with physical mail…until now.
#B2BSMX 2020 Recap: Event Highlights You May Have Missed
These are the unforgettable moments from the 2020 #B2BSMX Online Experience! Check out the social buzz, awards, and cozy fireside chats.
5 Best Sales Enablement Tips to Boost Sales Performance
Sales got you down? Apply these 5 sales enablement tips to make your sales reps more efficient, empowered, and successful!
25 Best Corporate Gift Ideas for the 2020 Holidays
From Pourigami to magic speakers and fancy treats, get inspired by these amazing corporate gift ideas for the 2020 holidays!
Leadership Unleashed: CMO Book Club Recap
Get 10 tips from author Frances Frei about how to lead with confidence in unstable economic times and personalize your leadership style.
Multichannel Mastery: Humanizing Outbound Calls Yields Big Results
For sales reps, getting attention is the hardest part. Find out how humanizing outbound calls became a differentiator with big returns.
What to Send When? Building Customer Loyalty with Tactile Marketing Automation
Customer loyalty isn’t automatic, but encouraging it should be. Get proven ideas and strategies for automated direct mail to boost customer retention.
The 2020 State of Multichannel Marketing Report
The 2020 State of Multichannel Marketing Report is live! Is your marketing plan up to date? Check out these 6 key findings and download the free report.
5 Reasons to Send Direct Mail to Remote Workers
If direct mail isn’t part of your strategy for connecting with remote workers, now is a great time to rethink that strategy.
CMO Book Club Recap: Context Marketing and the Modern Consumer
When customers can shape their own buying experiences, how can brands motivate them to buy? Get 7 practical tips for context marketing!
What to Send When? Welcoming New Customers Using Tactile Marketing
Direct mail isn’t just for pre-sale. Find out the strategy behind sending direct mail to welcome new customers. Increase adoption, retention, and ROI!
