We know from our own research that direct mail packs a more powerful punch than Mike Tyson in his prime. However, it’s also nice to see it quantified in third party studies. That’s why we got all giddy when we saw that Temple University had conducted an in-depth neuroscientific study that found direct mail ads to be superior to email in 8 of 9 categories researched.
We don’t want to give too much away, so click to see how Temple was able to scientifically prove that direct mail trumps email when it comes to engagement, recall, and ultimate purchase.
For more on the power of direct mail, check out these resources.