The Swag Bomb™
One to Many Gifting
A Swag Bomb™ is a fun way to hit everyone in a target account with cool, branded stuff. It is a collection of gifts sent to a whole team in your prospect account. Hit the whole marketing department, everyone in IT, or the people in procurement with a box of thought gifts that keep you top of mind.
Included with SwagIQ
You can send a Swag Bomb as part of the SwagIQ software solution. Since the SwagIQ application integrates with Salesforce, you can quickly set up triggers to send whole groups a Swag Bomb and get real-time notifications when the package is delivered.
Start a Conversation
Ripping open a huge box of stuff has a powerful effect on group dynamics. It gets teams talking.
And that’s what you want, right? A conversation. Get your target account talking as a group because they will decide as a group. Follow up with the prospects at the right time and keep the conversation going. Getting the whole team involved will lead to faster buy-in and reduced sales cycles.
Expand Your Sales Enablement Tools
If you need to grab multiple groups, consider using different swag for each one. Not every group responds the same way to the same type of gift. Seem difficult? Don’t worry, PFL can help you identify the personas you should target with swag and tailor the items you send as part of your included gifting consultation.
Logistics, Fulfillment and Notifications
You can set up triggers to send swag when your prospects perform certain actions, reach a certain lead score, or other customized triggers. These targeted sends can be either one to one gifts or Swag Bombs to whole teams.
It doesn’t matter if you send one item or dozens, PFL fulfills your order and gives you real-time tracking information. You’ll get a Salesforce notification when your package has been delivered. This lets your sales team follow up at the right time to make the strongest connection.
Want to learn more? Visit our Resources page to learn how and when to incorporate a Swag Bomb into your customer journeys.
RESOURCES
