Tactile Marketing Automation (TMA)
Close deals faster and increase revenue
Drive engagement with personalized direct mail, orchestrated in perfect harmony with digital channels.
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We bridge the physical and digital worlds to make multichannel experiences seamless. Our native integration is the foundation for true orchestration, enabling and enhancing every aspect of your campaigns.
Stand out by being timely and relevant
Personalize every brand moment at scale
Get attention with a perfectly timed follow up
Enable sales reps to create one-to-one experiences
Stand out by being timely and relevant
Add direct mail to your automated marketing journeys.
Send the right message to the right person at the right time.
It’s simple.
You already gather profile and behavioral data on your prospects and customers. Use this data to personalize and trigger the delivery of high-impact mailers and packages when it matters most.
When you use direct mail, are you just sending stuff,
or are you creating a brand experience that’s worthy of attention?
Personalize every brand moment at scale
Send one or hundreds of thousands of personalized tactile marketing pieces daily – anywhere in the world.
This scalability is possible because we do it all in-house, from software development to manufacturing processes. We also have tight integrations with FedEx and USPS, and our Azure-based cloud applications handle millions of API transactions daily. You get enterprise-grade availability and performance.
Personalization is more than adding a name…
It’s
Get attention with a perfectly timed follow-up
Use our 15-minute delivery notifications to contact your prospect as they engage with your mail and see response rates increase by 10–20%. Trigger digital outreach upon direct mail delivery.
We’re the only solution that offers real-time delivery notification.
Follow up as your customer is physically engaging with your brand through the package on their desk.
Enable Sales Reps to Create One-to-One Experiences
Easy Access to Direct Mail in Salesforce
Your sales reps can customize and send direct and dimensional mail right from Salesforce. Triggered tasks remind sales reps to send mail and follow up.
Personalized and Consistent Brand Experiences
Give your sales reps access to customizable, marketing-approved templates so they can personalize assets without jeopardizing brand.
Simple Asset and Budget Entitlements
Customize user budgets and product access at an individual or group level.
“I’m glad that brand sent me swag with the right price point for
my job title…” said no one ever.
Your story is what turns direct mail into direct magic.
Everything you need for creating remarkable brand experiences
With PFL, your personalized content arrives on a customer’s desk displaying your brand and giving the complete context of your message. We work to ensure that your brand always takes the spotlight.
In a world of instant gratification, timing is everything. Receiving a package three weeks after it was promised is a horrible brand experience. With PFL, your order is shipped in one business day.
Delivering a remarkable brand moment requires nothing but the best. We own the entire delivery process from the software to the manufacturing to the shipping, so we maintain excellent quality control every step of the way.
PFL is committed to your data security. No other tactile marketing solution provides PFL’s level of data encryption and security to ensure your customer information stays safe. PFL is SOC I, SOC II, and PCI certified as well as HIPAA, GDPR, and CCPA compliant.
Thanks to our in-house fulfillment, you get insights into the status of your orders from start to finish. All transaction data is stored in your CRM or marketing platform, so you can even track direct mail attribution right within your platform.
