Very soon, the lights will dim, the curtain will fall, and 2015 will take its final bow. The nearing of the New Year has marketers looking to 2016 with anticipation about what new trends, releases and capabilities are to come.
The folks over at Conversion Advantage have put together an incredibly smart list of what will be huge for digital marketers in 2016. There are tons of great tidbits, but the best tip of all? Part of creating a great digital strategy is to make it a piece of something bigger.
We love the emphasis they put on omni-channel marketing (with digital playing a role—not stealing the show) as a key component of a successful strategy, highlighted in point number nine.
Check out the article to get some great advice on how to run a truly omni-channel campaign and much more for 2016.