What’s the latest in direct-mail marketing? We should know. It’s what we do best, after all. The digital world is a crowded place, but we are experts at kicking open doors and making a real impact with the power of real stuff. We call that Tactile Marketing Automation (TMA).
We’ll walk you through some of our most successful campaign concepts, by scenario, so you can get the most of out of using TMA to send high-impact touches to your customers and prospects. It’s easiest to show you examples of what we do. But remember: the possibilities are only limited by your imagination!
1. Break on Through
Got 1099 contacts, but a warm one just isn’t one? We can help you with that. TMA helps you break through the initial marketing competition and make sure that you engage with the right person, at the right time and with the right message. The key here is using your budget to really send the appropriate, attention-grabbing gift. If your campaigns work across verticals, job titles, or roles, be sure you’re sending the right kind of gift to the right type of human. For instance, an exec doesn’t want a fidget spinner and an influencer probably doesn’t need golf balls.
Pro tip: the more personalized the package, the better the emotional response. And emotions are what lead to decisions. People simply like to do what feels good (and right).
Trending, door-opening gifts: Wireless earbuds, H2go Bali Waterbottle, Chocolate Pretzel Pizza, Branded Flip Flops, Insulated Wine Tumbler
2. Book that Meeting
Looking to finally get that meeting scheduled? Is your sales team drowning in a flurry of unreturned emails and voicemails? It’s time to make your target contact an offer they can’t refuse. Set up your marketing automation to identify stalled opportunities and set up a trigger that will send a package. Included will be a personalized note, branded presentation and a die-cut print of a trendy tech gadget. The offer is straightforward. Book that meeting, and said trendy tech gadget will be on its way. Your sales exec will get a package delivery notice, prompting them to make a perfectly timed call that will start a fruitful conversation about an exciting package… letting the deal come next. Make an emotional connection, and see those doors open wide.
Trending Tech Gifts: The Amazon Dash Wand, Fitbit Versa Smartwatch, Sphero R2-D2 Droid
3. Close the Deal
The courtship may be well underway, yet that elusive signature has yet to ink the dotted line. It’s time to accelerate that sales velocity and tap into the power of packages. You can help this stage of the deal along by getting front and center of your prospects, literally. Don’t let them forget you, or your value prop, so the ways that they need your help will truly stay in front of their mind. Gifts, boxes and books that stand out in the mail, or stay on desks help serve as a glaring reminder of why everyone needs you.
Trending Gifts: Substrate Boxes (available with a variety of printing and texture options), catalogs and brochures
4. Drive Booth Traffic
Trade show season is at its peak, and your manager not only wants to see booth traffic doubled this year but wants to see the number of meetings booked doubled too. Tap into your budget, think up a high-value offer and get started.
- Send out your email invitations
- Promote your show on your website and social accounts
- Now what?
- Tactile Marketing Automation
Send something surprising and unexpected, like a lottery ticket! The custom scratch-off ticket, which is just a simple self-mailer with your logo on it, reveals prizes, ranging from something like water bottles to an all-inclusive vacation in Kauai. Aloha! Who could forget to bring their lottery tickets to the show? Let the excitement drive your conversations, and watch your productivity flow.
Trending Gifts: Plastic postcards, custom folds, thermochromic paper
5. Keep ’em Coming
Your marketing efforts don’t stop once a new customer is onboarded. TMA can help you keep your relationship healthy and thriving, so you can retain your customers and keep the dialog going. One great way is through a customer loyalty and rewards system. A tiered system to reward initial loyalty can also encourage new purchases, or in the B2B space invigorate cross-sales. Present small, digital rewards as a base offering for being onboard, then encourage repeat purchases by mailing a gift as the customer moves up the loyalty ladder. Another great way is by acknowledging customer success. The congratulatory emails may have gone out, but what about an impromptu bottle of champagne, or an ice cream party? Direct mail is a great way to foster goodwill, and it’s a gift that keeps on giving– to you and your customers both.
Trending Gifts: Ice Cream Social, Instant Party Kit, Wine
Looking for more ideas on how to nail your next campaign using the magic of direct mail? Learn more here.