Your goal: market your products or services to the businesses who need them. Your ticket to success? An innovative set of B2B marketing tools that will simplify the process and help you reach more potential customers, more effectively.
The internet is a veritable playground of efficiency boosters and martech solutions that help marketing managers work better, faster, and with more purpose. But how do you weed out the ones that work from the ones that don’t?
We’ve got you covered. Here are some of the top sales and martech tools that you should be incorporating into your B2B marketing strategy this year:
The Mainstay: Google Analytics
Google Analytics may be one of the oldest kids on the martech block, but it’s still the gold standard when it comes to better understanding your customer base and how they interact with your business online. Track your goals, monitor conversions, streamline your AdWords account, and more, with a proven tool that has almost limitless possibilities for digging into the data that matters.
Price: Free for up to five million impressions per month. After that, you’ll need to look into Google Analytics 360, a pricier counterpart for bigger businesses that runs about $150,000 a year.
The Email Enhancer: Yesware
You’ve sent an email to a potential customer – now what? Yesware takes the guesswork out of tracking how effective your email marketing is. Connect it to your inbox and see who’s opening your messages, who’s clicking your links, and who’s opening your attachments. The software integrates right into your email account, so there’s no need to open up a separate app. Just click on individual emails to see how they’re performing and then strategize around what you see.
Price: $12 to $55 per month, depending on your plan.
The Ad Targeter: Triblio
In a perfect world, each potential customer who interacts with your company would follow a predictable set of behaviors that would make it easy to track and optimize their pipeline experience.
In the real world, your customers are all over the pipeline map, and there’s no such thing as a one-size-fits-all ad solution. Triblio is account based marketing automation tool that engages customers based on the factors that you choose, be it their industry, funnel stage, persona, behavior, or whatever else helps you best connect with your target audience. Use it to personalize ads, campaigns, and your website by visitor, instead of just throwing out a line and seeing who bites.
Price: Triblio doesn’t publish pricing data on their site, so you’ll have to reach out to them directly for a quote.
The Social Media Manager: Agorapulse
Effective B2B sales and marketing in 2018 require a strong social media presence. Agorapulse makes it easy to juggle your social network with the rest of your day-to-day tasks, with features that help you better engage, monitor, publish, and share responsibilities across your channels and your team.
It’s particularly useful when it comes to parsing value out of your follower list and identifying the highest quality leads – Agorapulse will scan your follower list and let you know if anyone in there has interacted with you before.
Price: $39 to $239 per month, plus free tools for those just looking for a little bit of social assistance.
The Prospector: BuiltWith
It pays to know as much information about potential customers as you possibly can. Research your prospects before you connect with BuiltWith, a tool that can tell you everything from what technologies are on the backend of your customer’s websites to deep insights on market trends.
Ensure that you’re only dedicating resources towards those prospects who actually have a use for what you’re offering, and get a big picture idea of who your future clients are before you even reach out to them.
Price: $295 to $995 per month, but it’s free to see what web-based tools sites are using.
The Chat Box: Drift
In today’s fast-paced B2B economy, even emailing seem too slow of a way to communicate. Drift builds a chat box right onto your website, allowing leads to instantly get in touch with questions or to schedule a meeting for more information without leaving your landing pages. You can either assign a member of your marketing team to man the box in real time or use Drift’s AI assistant, who’s conversationally adept and can qualify visitors to connect them with the right person. Rest easy knowing that visitors to your page don’t have to jump through any hoops to get in touch. If they’re interested, you’ll know right away.
Price: $50 to $500 per month. Sign up for basic features for free.
The Lead Generator: Hunter
Knowing which companies to reach out to is one thing—knowing how to reach out to them is another. Hunter is a B2B lead generation tool with a simple premise: type in a company and they’ll supply you with the email contact information for all its major decision makers.
Use a prospecting tool to discover who you need to talk to, and then use Hunter to discover how you can get in touch. That’s a lot less time aimlessly Googling, and a lot more time working your leads.
Price: Free for up to 100 lookup requests, then plans starting at $39 per month.
Work smarter, not harder, with B2B sales and martech tools that seamlessly integrate into your workflow and allow you to perform better on all fronts. Once you start using these tools, you’ll never know how you lived without them.