Certification demonstrates Angela Desotell and Justin Dalby’s expertise in the field of color management, process, and quality control for proofing and printing.
Orchestrating remarkable direct mail experiences requires not just technology, but also top-quality printing capabilities. When it comes to partnering with sophisticated, enterprise-level brands, we at PFL know we must represent their brand colors to an exacting degree of perfection. That’s why we’re excited to announce that employee Justin Dalby has achieved certification as a G7 Expert and Angela Desotell has been recertified as a G7 Expert!
The PFL technology, print, and packaging solutions enable brands to create remarkable experiences. Whether the printed piece is part of a Tactile Marketing Automation (TMA) campaign for open enrollment, or a branded box of premium coffee and a coffee cup for a late-stage-funnel prospect, PFL ensures deliverables maintain brand standards.
“Because PFL is an extension of its client’s brands, it’s vital for us to be experts in meeting their brand standards,” said Dalby. “The extensive training we received in the G7 methodology bolsters our expertise in color and quality control, giving our clients peace of mind that any print work we complete will be done to the highest standard.”
Idealliance, a pioneering graphic communications industry association, explains that a G7 Expert has demonstrated expertise in the field of color management, process, and quality control for proofing and printing using the G7 methodology. A G7 Expert can analyze color and print-related issues and take corrective action to bring systems and processes in control to a set method, standard, or specification with repeatable, predictable results. All G7 Experts have attended and successfully completed an Idealliance G7 Expert/Professional Training with a minimum level of 90% proficiency.
“At PFL, we pride ourselves on not only our technology but our in-house print operations,” said PFL’s VP of Manufacturing, Tom Herald. “We’re the only TMA provider with in-house printing which makes us more secure and helps us maintain top-notch quality. Angela and Justin are two consummate professionals helping PFL surpass client expectations.”
The 2020 State of Multichannel Marketing report in partnership with Demand Metric found the design and branding of delivered messages to be one of the top three multichannel campaign ROI success factors. This certification reinforces the report’s findings.
Learn more about PFL and how TMA can improve your multichannel marketing campaigns: