Video and the internet are an awesome combination! Together they enable smart people to do great things that weren’t even possible a few years ago.
Case in point: Kimberly, one of our wonderful TSR’s (technical service reps) here at PrintingForLess.com was working with a potential customer earlier this week who had some concerns about working with an online printer (they have always used a local printer in the past). Specifically, this potential customer was concerned that Kimberly would not be able to effectively communicate the customer’s needs to our bindery – they needed some level of comfort that Kimberly actually had a relationship with the people that are printing, folding and shipping the piece. So what did Kimberly do? She grabbed a Flip video camera, shot a quick video tour of PFL, making sure to point out her near vicinity to and open communication with our bindery, then posted the video to YouTube and sent the link to her potential customer:
This took all of 15 minutes of Kimberly’s day to help remove any fear and uncertainty that her customer had. After Kimberly sent the video, she received this reply:
“Thanks for the video – that was an awesome idea! Now I can put a face with the voice, which is always nice. It was good to see your facilities and I can share with my team once we move forward with the laminated books.”
Video is playing an ever increasing role as the internet continues to mature. The power of instant video is amazing – and it is in incredible customer service tool. If you’re not yet using video and the internet with your business, you might start to think about how you too can leverage it to deliver a better customer experience.