The WSJ has been one of the world’s biggest thought leaders for over 100 years. As shown in a recent post highlighting a study done by MarketingSherpa, these smart cookies have caught on to the power of “good ol’ snail mail.”
We’re excited to see the WSJ spreading the word on the marketing virtues that direct mail has to offer (virtues that 54% of consumers are interested in).
Check it out for yourself here.
Daniel Burstein (MarketingSherpa’s director of editorial content) explained that, “Brands are less inclined to make big snail mail pushes because of the higher cost relative to email as well as the difficulty in tracking the impact and engagement of print updates, which is much easier to do with digital media.”
Which is exactly what we set out to solve with our TMA solution. Our customers know that integrating dimensional mail into their digital campaigns is now easier than ever, more cost effective, and drives results.