PFL for Healthcare Providers
Increase physician and patient engagement by adding personalized direct mail to your digital marketing programs.
Healthcare providers know that patient engagement drives better outcomes. Delivering content via omnichannel, HIPAA-compliant experiences helps patients not only receive, but also retain, necessary healthcare information. As a provider, adding HIPAA-compliant direct mail to your digital patient outreach adds an authentic, human touch.
Build personalized direct mail experiences across the patient journey to create interest and engagement that supports your patient healthcare needs. What’s more, considering recent Pew research, it’s clear that what they call “a digital use gap” when targeting adults 65-plus is for real. Healthcare professionals agree the inability to reach elder customers via digital efforts can often be overcome with direct mail.
Triggering automated direct mail directly from your CRM is more efficient, integrated, and impactful.
PFL is the only solution that brings together technology, printing, storage, and fulfillment in-house to maintain the highest quality standards, capabilities, and visibility for our customers.
Healthcare Providers can use the PFL platform to execute a variety of strategies, including:
Core Features & Benefits for Healthcare Providers
Operational Mail
Monthly statements, changes of services, provider notices are all mandatory notifications patients must receive. Ensure you are complying with all federal, state, and local regulations. This is something PFL excels at: Helping you stay compliant while providing a great patient experience.
Patient Awareness
Have a new clinic com coming to town? Send notices of new clinics or services to potential patients in that community. Introduce them to new physicians or services being offered to help them find the right provider for whatever their care needs.
Educational Events
A great way to introduce patients to your services is via educational events. Send them a written invitation to join upcoming events at your facilities. And then follow-up with a “thank you” gift related to your services for specific health conditions.
New Patient Onboarding
Send your patients an onboarding kit to help prepare them for their first visit. Then follow-up with information related to next steps in their care. This is great for specialty practices such as endocrinology, cardiology, oncology, and neurology. Your care coordinators or case managers can also send one-to-one mailers with educational guides, expectation setting, and to ensure patients are compliant with care.
Patient Support
Send a patient physical copies of care plans, appointment reminders, and tools to help them manage their condition between appointments.
Keep Your Data Safe
Only PFL can provide the level of security you need to keep your data safe. We are HIPAA, SOC 1, SOC 2, GDPR, ISO 27001, and CCPA compliant, as well as PCI certified for your peace of mind.
