PFL for Retail & E-commerce
Retail & E-commerce companies know that personalization means everything to consumers.
Today, customers are bombarded with digital content, emails, pop-up ads, etc. It has become increasingly hard to capture consumer attention. Adding authentic moments and powerful messaging via direct mail is the savvy marketer’s secret weapon. Most consumers want content tailored to them. Direct mail can become highly personalized when integrated with your CRM or MAP. Adding direct mail to your digital outreach creates an authentic human touch.
PFL is the only solution that brings together technology, printing, storage, and fulfillment in-house to maintain the highest quality standards, capabilities, and visibility for our customers.
Retail & E-commerce companies can use the PFL platform to execute a variety of strategies, including:
Core Features & Benefits for Retail & E-commerce
Generate Awareness
Send catalogs and offers that introduce your product line and drive trial.
Re-engage Former Customers
Is someone ghosting your efforts or are customers abandoning their cart? Send them a special re-engagement promotion to inspire a purchase.
Drive Loyalty Programs and Advocacy
Seventy-eight percent of consumers are more likely to buy from a brand with a loyalty program. Build one that is supported with direct mail offers and promotions that are personalized to your most loyal customers.
Send Samples
Everybody enjoys receiving a little unexpected something in the mail. How about sending samples of a new product or one that you know would be perfect for the recipient based on buying data?
