PFL for Retail & E-commerce

Retail & E-commerce companies know that personalization means everything to consumers.

PFL for Retail and Ecommerce
Capture consumer attention

Today, customers are bombarded with digital content, emails, pop-up ads, etc. It has become increasingly hard to capture consumer attention. Adding authentic moments and powerful messaging via direct mail is the savvy marketer’s secret weapon. Most consumers want content tailored to them. Direct mail can become highly personalized when integrated with your CRM or MAP. Adding direct mail to your digital outreach creates an authentic human touch.

PFL is the only solution that brings together technology, printing, storage, and fulfillment in-house to maintain the highest quality standards, capabilities, and visibility for our customers.

Vertical Line

Retail & E-commerce companies can use the PFL platform to execute a variety of strategies, including:

Establishing a brand footprint in the consumers' location.
Making sure content or messaging doesn’t get lost in spam filters or end up at the bottom of the inbox.
Ensures that messaging Is highly personalized and relevant to customer wants and needs.
Ability to drive customers back to digital campaigns with personalized QR codes and PURLs.

Core Features & Benefits for Retail & E-commerce

Retail Generate Awareness

Generate Awareness

Send catalogs and offers that introduce your product line and drive trial.

Re-engage Former Customers

Is someone ghosting your efforts or are customers abandoning their cart? Send them a special re-engagement promotion to inspire a purchase.

Retail Re-Engage

Drive Loyalty Programs and Advocacy

Seventy-eight percent of consumers are more likely to buy from a brand with a loyalty program. Build one that is supported with direct mail offers and promotions that are personalized to your most loyal customers.

Send Samples

Everybody enjoys receiving a little unexpected something in the mail. How about sending samples of a new product or one that you know would be perfect for the recipient based on buying data?

Retail Send Samples