Today, customers are bombarded with digital content, emails, pop-up ads, etc. It has become increasingly hard to capture consumer attention. Adding authentic moments and powerful messaging via direct mail is the savvy marketer’s secret weapon. Most consumers want content tailored to them. Direct mail can become highly personalized when integrated with your CRM or MAP. Adding direct mail to your digital outreach creates an authentic human touch.
PFL is the only solution that brings together technology, printing, storage, and fulfillment in-house to maintain the highest quality standards, capabilities, and visibility for our customers.
Retail & E-commerce companies can use the PFL platform to execute a variety of strategies, including:
Core Features & Benefits for Retail & E-commerce
Is someone ghosting your efforts or are customers abandoning their cart? Send them a special re-engagement promotion to inspire a purchase.
Everybody enjoys receiving a little unexpected something in the mail. How about sending samples of a new product or one that you know would be perfect for the recipient based on buying data?