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Direct Mail for the Digital Age Part 1:
The Power of Engagement
Recently, PFL hosted a virtual event featuring PFL CMO Jennifer Bellin; VP Customer Experience Kara Trapp; and Forrester Research’s VP and Principal Analyst Laura Ramos. This roundtable discussion was based on the findings of a Forrester-PFL co-created report titled, “Direct Mail for the Digital Age.” What follows is the first of a series of articles highlighting insights from the webinar. All data and analyses in the blog are from this report.
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