Healthcare Payers are always looking for ways to improve member engagement to show value. PFL can help you build personalized experiences across the entire member journey—experiences that can increase ROI from 2X to 120X or more. Healthcare payers know that patient engagement drives better outcomes. Delivering content via omnichannel, HIPAA-compliant experiences helps members not only receive, but also retain, necessary healthcare information.
Build personalized direct mail experiences across the patient journey to create interest and engagement. What’s more, considering recent Pew research, it’s clear that what they call “a digital use gap” when targeting adults 65-plus is for real. Healthcare professionals agree the inability to reach elder customers via digital efforts can often be overcome with direct mail.
Triggering automated direct mail directly from your CRM is more efficient, integrated, and impactful.
PFL is the only solution that brings technology, printing, storage, and fulfillment in-house to maintain the highest quality standards, capabilities, and visibility for our customers.
Healthcare Payers can use the PFL platform to execute a variety of strategies, including:
Core Features & Benefits for Healthcare Payers
Build better, long-term relationships with insurance brokers and Benefits Managers. Get their attention through personalized direct mail that helps them see the value of your services over your competition. Treat them well to create increased affinity for your brand to reach new members while reducing churn.
Send your new members an onboarding kit to get them started after open enrollment is complete. Then, follow up with additional benefit information throughout the year to help them better understand how to use them wisely. Further, direct mail can help support physician care plans and treatment options to support them in their self-manage between appointments.
Keep Your Data Safe
Only PFL can provide the level of security you need to keep your data safe. We are HIPAA, SOC 1, SOC 2, GDPR, ISO 27001, and CCPA compliant, as well as PCI certified for your peace of mind.