PFL’s Resource Center
Pitt CTSI Finds Optimized Direct Mail to Be a Marketing Shot in the Arm
Pitt's Clinical and Translational Science Institute (CTSI) helps accelerate scientific research into modern medical techniques. One of these projects is NIH's “All of Us Research Program.” But how to go about successfully conducting such a major research program? Here is the story of how the marketing team optimized direct mail for some real success.
Accelerate the Donor Journey using Personalized Direct Mail and Email
Leverage your CRM and marketing technology to its fullest potential by bringing your omni-channel approach under one roof.
Proven Budgeting and ROI Strategies for Direct Mail Success
Join us and master the essential pillars of direct mail success. Plus, gain invaluable insights into fine-tuning your funnel and organizing your campaign spend.
Elements Financial Cashes in With Automated Direct Mail
This prominent player in the financial-services sector has leveraged direct mail automation and Salesforce Marketing Cloud integrations to overcome challenges, streamline operations, and amplify customer engagement—all of which has resulted in 40 hours saved per month on manual processes and 200 additional leads per campaign.
PFL’s Essential Guide to Celebration & Recognition: A Win-Win
In this, our fourth and final e-book of the year, we explore how modern marketers must appreciate the value in moments of celebration, understand how to create them, and acknowledge that direct mail as a key to bringing this all to life—it’s where the power lies.
Resources
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November Edition
November Edition
October Edition
October Edition
Simply plug your numbers into the "Enter Campaign Data" boxes on the left to see what revenue you might be leaving on the table.
These calculations are based on typical campaigns from past customers to illustrate the potential impact direct mail can have when integrated with your digital campaigns. The revenue calculator is designed to be an informational and educational tool only. The results are hypothetical examples, not a guarantee.
November Edition
November Edition
October Edition
October Edition
