The Hybrid Experience
Easily orchestrate direct mail with your existing digital marketing efforts to deliver a hybrid experience for your customers.
OUR CUSTOMERS LEAD WITH THE HYBRID EXPERIENCE
A Hybrid Experience for a Hybrid World
By combining physical and digital marketing, we produce greater results than could ever be achieved by either one alone.
PFL is the leader in the Hybrid Experience category. PFL integrates with CRMs and MAPs to leverage digital intent signals that inform the content and timing of direct mail. We deliver authentic human experiences orchestrated with a brand’s digital customer experience, the result is one-to-one personalization at infinite scale. And what does that really mean? It means increased brand loyalty and ROI.
120x
ROI
21x
Meetings Booked
10x
ROI
12x
Meetings Booked
23x
ROI
+55%
Closed Won Deals
Earn Attention
The “Attention Economy” we are living in has created a culture of inattention and an economy of deficiency. Decision-makers are flooded with repeated digital solicitations that fall on distracted ears. PFL will help you capture your recipient’s attention in ways no digital experience can.
Build Affinity
We allow the injection of delightful, multi-sensory experiences into the otherwise mundane day of customers, prospects, and even employees—wherever they might be. PFL’s “orchestrated serendipity” quickly creates attention and affinity for your brand.
Accelerate Growth
When customers or prospects lose interest or enthusiasm in your brand, salespeople lose sales. PFL overcomes all that by helping sales teams target and interact with specific prospects, offering the appropriate incentives that will accelerate the relationship and the business.
The Hybrid Experience Platform
PFL brings the measurement, personalization, and predictability expected from digital to direct mail. The Hybrid Experience Platform integrates with your current systems and listens for intent signals, or behavioral data, to influence the timing and content for your most effective channel…direct mail.
Integrated
The platform seamlessly works with the systems already in place used to engage prospects and customers.
Orchestrated
We automate the sending of personalized, timely direct mail experiences.
Impactful
Relevant direct mail experiences demand attention, increase affinity, and amplify growth.
The Hybrid Experience Solutions
The Hybrid Experience set of business solutions creates a cohesive GTM motion that engages future and current customers. It solves, all at once, the challenges of disparate systems and transparency; siloed systems and operations; and demands for growth.
HX Marketing
Harness the power of digital signals and behavioral data to earn attention and affinity.
HX Operations
Streamline processes while creating an holistic, scalable customer experience.
“Direct mail is inherently engaging, but PFL helps us capitalize on timing, personalization and delivery, which helps us blow past our goals.”
Henry Link
Senior Marketing Program Manager | Paycor
