The Hybrid Experience
PFL combines the emotional power of offline marketing with the predictability of digital to deliver one-to-one personalization at infinite scale.
OUR CUSTOMERS LEAD WITH THE HYBRID EXPERIENCE
Digital has failed to deliver on its promise to create more authenticity online. As a result, customers are demanding a more human experience from brands. As people move seamlessly between the digital and physical, we must engage them holistically.
In the end, data will help drive these connections, striking a balance between the organizational need for predictability and people’s universal need for human connection.
Attention, Affinity & Acceleration
PFL’s years of experience with automated direct-mail, paired with our customer strategy teams’ expertise, ensures clients deliver creative, impactful, and on-brand engagement mail experiences that perform.
Attention
Delightful, multi-sensory branded engagement mail experiences earn the attention of your future and customers.
Affinity
The kind of attention created by serving up authentic magical moments quickly creates real customer affinity for your brand.
Acceleration
The addition of intent-driven direct mail to your digital marketing strategy accelerates revenue and amplifies growth.
The Attention Economy
“Attention economy” theory clearly dictates that attention, not just information, is the key to modern marketing. Businesses struggle daily to earn customers’ attention and affinity in a world where information and stimulation come at an unrelenting pace. People are no longer listening—there’s too much content in the Attention Economy for anyone to even make sense of it, much less use it to its full advantage. People need, and want, to experience a brand in-person and with full intention.
The Hybrid Experience Platform Delivers
When decision makers are flooded with faux-personalized entreaties, basic marketing is no longer enough. People need to experience a brand in-person, on-site, and with full intention. PFL’s immersive, multi-sensory, and on-brand “moments of delight” break through the noise and persistent digital distractions to create brand affinity and appreciation.
Best of Both Worlds
PFL’s years of experience with direct mail, coupled with our customer success teams’ intimate knowledge about creating the digital experience, ensures our clients execute creative and impactful hybrid experiences. PFL helps deliver authentic human experiences by orchestrating impactful direct mail in an ecosystem fueled by data. We bring the measurement, personalization, and predictability we expect from digital to direct mail. We amplify growth for businesses.
Hybrid Experience Platform Solutions
HX Marketing
Harness the power of digital signals and behavioral data to earn attention and affinity.
HX Operations
Streamline processes while creating an holistic, scalable customer experience.
“Direct mail is inherently engaging, but PFL helps us capitalize on timing, personalization and delivery, which helps us blow past our goals.”
Henry Link
Senior Marketing Program Manager | Paycor
