Dina Gerdeman

It’s Time for Businesses to 'Keep it Real'

We all know a phony when we see one: someone who is talking himself up, showing off, trying hard to be something she’s not. It’s an immediate turnoff. Humans crave honesty, and we gravitate toward people who are authentic.

Customer Experience: Something Worth Getting Emotional About

Organizations that go beyond delivering on customer experience to elevating the human experience will be better positioned to create more meaningful connections, foster loyalty, and ultimately drive growth.

So Many Email Accounts—What’s a Marketer to Do?

Brands that complement their email strategy with personalized direct mail offerings will be taking advantage of this key opportunity to reach consumers of all ages.

Four Ways Mere Mortal Brands Can Create Disney-like ‘Magical Moments’

How can your brand give employees wide latitude in making every customer happy? Allowing staff to dole out small discounts, rewards, or other goodies, whether through direct mail or in-person, might instantly engender deep loyalty.